Recently, Blueport Interactive Group announced that it had obtained the right to adapt the mobile game of the TV series "The Legend of the Condor Heroes" and will carry out strategic cooperation with iQiyi Games in the fields of game research and development, distribution, etc. It is reported that the cooperation between Blueport and iQiyi Games will integrate their respective resources based on film and game interactions, and further enhance the brand value of IP through high-quality game content and super traffic platforms.
"The Legend of the Condor Heroes" is a well-known work by the platinum writer of Qidian Chinese.com. It has officially been released in 2013 and has been among the top ten Chinese online novels for three consecutive years, with nearly 100 million readers and fans. On April 4, 2015, the animation of the same name of "The Legend of the Condor Heroes" was broadcast on both iQiyi and Tencent. According to data released by iQiyi in the first half of 2016, "The Legend of the Condor Heroes" ranked among the top ten in the animation viewing rankings for two consecutive quarters, with a single episode of 8 million views, and the total number of views on iQiyi's single platform alone reached 350 million times. The TV series "The Legend of the Condor Heroes" produced by Tianyue Oriental and spent 200 million yuan. It will be launched at the end of this year and will be broadcast on iQiyi, Tencent Video and other platforms.
Propaganda Picture of the Brutal Chronicle
The "The Legend of the Condor Heroes" mobile game developed by Blueport Interactive takes the TV series as the plot. The characters in the game will highly restore the real characters of the male and female protagonists of the TV series, and further enhance the exquisiteness and fantasy view of the game. In addition, important characters such as "Wingsnake" in novels and TV series have also been restored in the game, becoming a key bridge in "The Legend of the Condor Heroes" to connect the game world, novels and TV series.
This is the second collaboration between Bluegang Interactive and iQiyi Games. As early as 2015, Wu Qilong matched Bluegang Interactive CEO Wang Feng, iQiyi CEO Gong Yu and Anhui Satellite TV to launch the MMORPG mobile game "Shushan War Chronicle: Legend of Swordsman", which perfectly restored the world in the drama. After it was launched, it topped the top 1 of the App Store free list and has firmly ranked in the top 10 of the best-selling list for 41 consecutive days.
IQIYI Co-President Xu Weifeng believes that as a representative company in video websites that deeply cultivates film and game interaction, iQIYI has successfully created benchmark products for film and game interaction such as "The Bone of Flowers" and "The Legend of Shushan". "The Legend of Manghuang" is a product with a large number of fans and traffic. The core demand of authorized mobile game development is to add value to IP from another dimension and monetize traffic.
Regarding this cooperation, Liao Mingxiang, president of Bluegang Interactive Group, said that Bluegang Interactive has always adhered to the high-quality IP strategy, attached importance to cooperation with video websites, and attached importance to the value of top film and television works. Based on Blueport's ten years of game research and development experience, we have been constantly trying to deepen our efforts in leading IP works such as film and television, animation, literature, etc., and gain more and more valuable experience in the field of film and game interaction. We hope that this cooperation with iQiyi can reach a new level.
