Martial arts has always been a popular theme that Chinese people like. "Happy a grudge" is a saying that always hangs around the mouth of "heroes". The same is true for the work "Shenzhou Weir", but in the afterword in the book, it also reveals what the world is: "Even if you are wild all your life, you will be happy with revenge, after all, there will be more grudges and revenges, how much happiness is?" Martial arts is not only heart-stirring, but we will take a look at what the highlights of the mobile game adapted from "Shenzhou Weir" will be highlighted in this issue!

Shenzhou Qixia Promotional Picture

[The fan economy is still there. Wen Juxia’s return to the world will be a new highlight]

"The Legend of the Condor Heroes" is Wen Ruian's early masterpiece, and "The Four Famous Captains" established his position as one of the four major martial arts masters. Before Coconut Game, this classic martial arts IP was not developed at all, which shows the author's emphasis on this work. Of course, some people may also question whether a work that has been silent for many years will be difficult to attract current audiences?

The answer is not absolute, but judging from the degree of capital's attention to this IP, "Shenzhou Weir" is likely to perform well. "Shenzhou Weixia" has accumulated a large number of loyal readers since the 1990s and even in recent years. "Wen Juxia" has been actively participating in various activities related to martial arts literature, which has also influenced a large number of enthusiasts. A work has classic content and has accumulated great popularity. This may be the great economic value of it.

Shenzhou Qixia Promotion Picture 2

[Film and TV works that live up to martial arts classic IP]

Coconut Games has partnered star shareholders such as Jia Nailiang, Li Xiaolu, Liu Yan, Zhang Xinzhe, and Dong Xuan. It has reached strategic cooperation with many well-known domestic game manufacturers and film and television media companies. The film and television works of the same name adapted from "Shenzhou Qixia" will undoubtedly become the place where everyone pays the most attention.

In recent years, there have been no excerpts in film and television works on the theme of martial arts. On the one hand, high-quality IP is difficult to explore, and on the other hand, the innovation of martial arts works has become very bottlenecks. Coconut has huge resource integration capabilities. Will the TV series adapted from "Shenzhou Weird" be detonated again because of its classic and extremely unique martial arts story? It will indeed be worth looking forward to.

Shenzhou Qixia Promotional Picture 3

【Movie brands have a far-reaching influence and will become a heavy weapon for film and game linkage】

After the "Ip Man" series, there have been too few successful martial arts works in recent years, but the market for martial arts culture is still there, and the embarrassing thing is the "lack of selling points". I believe it will be very difficult to reshape a good IP into a movie that can have new market vitality. But no matter what, the brand influence and the magnitude of exposure of the movie will inevitably become a business link that the project team values very much, so we look forward to it.The value is still very high.

Shenzhou Qixia Promotional Picture 4

【Mobile game is a popular entry point】

As mentioned above, Coconut Games has confirmed that it will jointly develop the mobile game "Shenzhou Qihan" with Junhai Games. Mobile users are still a huge incremental market. In the past two years, the quality of game products is uneven and the homogeneity is serious, which has made many players "loving". But in fact, it also shows that it is not that the value of IP is too weak, but that game products need to truly return to the polishing of game quality, which instead provides a great opportunity for manufacturers with rich research and operation experience.

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【Peripheral? Reprint of the publication? Derivation of real two-dimensional cultural products? 】

I believe many netizens have an impression: or a novel is not popular, but once it is remade, it becomes famous. The editor thinks that this situation is quite similar to a classic IP that has a certain age.

Shenzhou Qixia Promotional Picture 6

In the past, the books and comics of "Shenzhou Weird" were also very popular, but now it is a common market phenomenon to stop being released. But as this IP adaptation becomes popular, its native things will inevitably be welcomed again. For example, reprinting may also cater to the needs of the most loyal readers; furthermore, the second-dimensional culture is becoming more and more popular among young people, often bringing new vitality to an IP, emoticons, figures, extra videos, etc., making it more disseminated. In fact, the emotional card may not be easy to play sometimes, but how to accurately grasp the tastes of young people has become a key link in the current pan-entertainment linkage. As for what form "Shenzhou Weird" will be presented to everyone, let's wait and see!