On April 20, the "UP2017 Tencent Interactive Entertainment Annual Press Conference" was held at the Beijing National Convention Center. Tencent Games officially released this year's blockbuster mobile game "The Fate of King of Fighters". The declaration of "Dialogue with the World with Fists" attracted the attention of fighting players at the first time. This game is a horizontal fighting game licensed by SNK, developed by Yinhan Games, and exclusively represented by Tencent Games. It is scheduled to be publicly beta in the second half of the year.

Tencent Game

As one of the world's longest-lived and most popular game IPs produced by SNK, the "King of Fighters" series of derivative products are emerging one after another, but there are not many official orthodox derivative works. This time the launch of the mobile game "Destiny of King of Fighters" is a new packaging for Tencent Games and SNK to join forces with SNK to make King of Fighters IP.

Classic IPs enter the Chinese market

In the Chinese market, "King of Fighters" is SNK's most influential work. Through the "Animation + SNK genuine authorized fighting mobile game" model, it not only reactivates the huge fans accumulated in the arcade era, but also establishes a new starting point for "King of Fighters" to refresh the brand impression.

Tencent Game-The Fighter King

The King of Fighters is popular throughout the arcade era and set off a trend of fighting games. A large number of subsequent fighting PC games and fighting mobile games have been far-reachingly affected. At a time when mobile games have become a new "arcade" and IP works are developing in a hot manner, Tencent Games combines the natural fighting attributes of "King of Fighters" with the fast-paced, light competitive and fragmented characteristics of mobile games, and cooperates with the "LBS game social" gameplay with the support of big data, and strives to create a horizontal version of the fighting mobile game "King of Fighters" in the new era! "Tencent + King of Fighters + Fighting Mobile Game + LBS" has a great chance to become a new gaming trend.

Comprehensive coverage of the pan-entertainment ecosystem

From the perspective of IP promotion, Tencent Interactive Entertainment has rich content and huge number of cross-border resources after completing the layout of the four pan-entertainment businesses of games, literature, animation and film industry, and has long become the best platform for "IP fermentation".

In this context, "The Fate of King of Fighters" first entered the game with anime, showing the background and fateful showdowns of classic characters such as Kyo Kusanagi, Terry, Gith, and Lukar one by one. Most of the plots are stories that are not described in detail in past arcade versions, which enriches the world view of King of Fighters and satisfies fans' imagination of the blank segment of the series.

Launching mobile games based on animation, the promotion of "The King of Fighters" in the domestic market can more effectively cover a wide range of user groups, from IP, animation to games,It has become a perfect closed loop for the cultural industry, awakening feelings from memories, sublimating in animation, and finally reaching a climax in the game, igniting the "King of Fighters' enthusiasm" in full!

A new interpretation of fighting culture

For many fans, "King of Fighters" is not only a classic arcade fighting game, but also a memory of youth. After years of precipitation, the influence brought by the "King of Fighters" has been deeply imprinted in the hearts of players, forming a unique "fighting culture".

The developer of the mobile game "The Fighter King of Fighters" is Yinhan Game with rich experience in fighting game research and development. I believe that the combination of the two can make the King of Fighters awaken a stronger "fighter gene" on the mobile phone. The production is worth looking forward to.

Tencent Game-King of Fighters 2

It has been 23 years since the launch of King of Fighters 94. The games of the past have now become an iconic symbol of fighting culture. For countless fighting players, it is not only an unforgettable classic memory, but also a strong desire buried deep in the heart... When the summoning comes again, it will return to the stage of the World Fighting Competition and release the enthusiasm and glory of fighting.

Looking forward to the summoning issued by the mobile game "Destiny of King of Fighters" to rekindle the fighting passion and let all King of Fighters fans listen to the classic "READY GO!" again