On February 17, the 2017 first "Spring Game Product Matching Conference and 'Golden Gyro Award' Award Ceremony" hosted by Game Gyro & VR Gyro ended at the F518 Creative Park in Bao'an, Shenzhen. This ceremony has selected and awarded the products of more than 500 game companies, and has given the best and innovative game products to encourage and commend. Poker City's "Poker Fishing" (formerly "Fishing Master Thousand Cannon Edition") stood out from many products and won the "Best Mobile Game Stand-alone Mobile" award.

Poker Fishing Pictures: Awards Scene

It is worth mentioning that the organizer of this "Golden Gyro" Award, Game Gyro, is one of the earliest industrial websites in China to focus on games in the mobile field. It has high credibility and authority in the industry, making the competition for the awards particularly fierce. In addition, the ceremony was also the first large-scale product matching meeting in 2017, covering projects such as mobile games/H5 games/VR/AR. Dozens of issuers, channels and investors gathered, and many products on site had in-depth communication and intention exchanges. At the meeting, Yu Wenfeng, founder and CEO of Game Gyro & VR Gyro, gave a speech, summarizing the industry's 2016 and outlook for 2017. Subsequently, the conference also held a roundtable theme sharing of "Trade 2017" and "Icebreaker: Where Will VR Games Go in 2017".

Poker City occupies half of the fishing market

In fact, it is not surprising that "Poker Fishing" won the grand prize this time. "Poker Fishing" was officially launched in June 2015, and then quickly swept across major channels, and has long been entrenched in the top 10 download lists of various channels and the top three in the stand-alone revenue lists. Since its launch, it has maintained a fixed version update every month, and has accumulated a large number of loyal players. In 2016, "Poker Fishing" not only ranked second in the single-player revenue list of Meizu and Gionee, but also jumped to the top of Tencent AppTrea's popular single-player best-selling list and the top fishing game list, with 70 million users. By 2017, according to the latest data, among the 200 million fishing market today, the users of "Poker Fishing" have exceeded 100 million, accounting for more than 50% of the market share, with daily activity exceeding 3 million and monthly activity of nearly 20 million. It can be said that "Poker Fishing" has deserved to occupy half of the fishing market.

Find your own positioning and layout the casual game market

In 2009, the game industry was also filled with large online games such as "World of Warcraft", "The Legend of the Condor Heroes", and "Fantasy Westward Journey". It is difficult to operate. Casual games such as fishing are not popular. For most novice players, the game threshold is too high and they cannot be entered.

The early PC terminal of Poke City was once a platform dominated by chess and cards.Under the concept of "chess and cards also belong to the category of casual games", the platform content is constantly expanded and gradually evolved into a casual game platform. Based on the accurate grasp of the market, the game "Fishing Master: The Adventure of the Navigation" developed by it just filled the gap. With the advent of the mobile Internet era, user habits have begun to change again. While maintaining the unchanged positioning of its "casual game platform", Poker City has opened up the user system and made readjustments based on user and market characteristics. This has led to the popular mobile game product "Poker Fishing".

It can be said that the key to Poke City's success lies in filling and improving the gaps in the fishing game market, finding the market positioning, focusing more in categories, and making more refined operations, and fully deploying the strategic layout of the segmented categories of the casual game market.

In fact, the iteration of the mobile game market has been in progress, far from saturation, and it is still worthy of in-depth exploration. In the era of mobile Internet, whoever finds users, whoever approaches users, who meets users will have the right to speak. So how to find users? What this requires is to grasp the market positioning and adjust the direction in time to become the leader in industry changes.

Focus on the fishing market segment and promote healthy competition in the market

At present, there are a large number of similar products in the fishing market. According to data, there are as many as 47 software copyrights for the software names registered since 2011 alone, and there are more than 2,000 fishing products, but the quality of these products is uneven, and the competition for fishing games is very chaotic. Poke City has always insisted on laying out product research and development and adopting a high-quality strategy. Go against the market and strictly guard the position of "the number one fishing leader".

This is because it is clearly aware of its advantageous gene in the fishing industry - product quality. At the same time, Poker City never suppresses new small enterprises, does not follow the examples, and has always been committed to using products to drive and lead the development of the industry; it focuses on segmented fields and promotes healthy market competition.

Being a craftsman in the fishing circle leads the three major eras of fishing

In the past, Poker City has continuously updated and upgraded the gameplay of fishing games: In the past, fishing games were all stand-alone modes. In 2015, "Poker Fishing" brought fishing games into the competitive era, transforming the original "weak networking and light gameplay" stand-alone games into a new type of Internet game that meets the needs of players' development.

In 2016, "Poker Fishing" launched its first expansion pack "Time and Space Dragon's Hole", which once again redefines the fishing game, integrates RPG adventure into the fishing game, and proposes the concept of "RPG fishing". This game completely captured the hearts of fishing players,This fishing game has entered the RPG era and established Poke City's leading position in the fishing market!

In 2017, "Poker Fishing" innovatively combines poker elements and fishing games for the first time, adding interesting and strategic nature to casual competition, and bringing fishing games into a new era again! Poke has always insisted on using this "craftsmanship spirit" to inject a new warm current into the fishing market.

The original intention of the product seems to be the best explanation for the Poker City company to break through in the changing trend of the game industry. There is reason to believe that such brands will continue to make efforts to promote the industry to continue to move forward on the road of healthy development.