2016-2017 La Liga is in full swing. As one of the highest professional football leagues in Spain and one of the highest professional football leagues in Europe and the world, it has great appeal in the hearts of players and fans, and has attracted more and more brands to participate in their competition.

With the development of mobile Internet and the diversification of media forms, the marketing wars about football are becoming more and more intense. However, users' acceptance of traditional marketing models is constantly declining. If you want to take the La Liga event marketing train, you need to start from the product itself and perfectly integrate the marketing plan with the La Liga theme.

Flame Dragon City

At present, the 22nd round of the La Liga has just ended. In addition to traditional industries such as automobiles, beverages, and hardware participating in their marketing battles, many emerging industries are also actively making plans and accumulating strength. Among them, Xianfeng Game's product "Flame Dragon City", which helped the La Liga, also attracted the attention of many users.

"Flame Dragon City" is a retro 76 siege mobile game. This time, the cooperation method of sponsoring the La Liga team is a pioneering mobile game marketing. On the one hand, through a number of cooperations including promotional activities such as jersey sponsorship advertisements, club social media, etc., the brand exposure of products has been expanded; on the other hand, through marketing methods such as special activities and WeChat campaigns, the activity of their own users is increased, while increasing the exposure of brands and products is created, and users’ awareness of games is enhanced.

Flame Dragon City Promotional Picture

The official special topic of "Flame Dragon City" "Decisive Battle in La Liga and Win Signature Jerseys and Mobile Phones" is now launched. Users log in to the official website special page and participate in betting activities such as "Who Will Be the Official Cooperation Team", and have the opportunity to win gifts such as signature jerseys and iPhone 7s. For gamers, there are also exciting operation activities such as goal prizes, glory prizes, and one-yuan signature jerseys, providing players with a wealth of game gift packages and event rewards.

The special address of "Decisive Battle of La Liga": The special address of the Flame Dragon City, please click

As a boutique mobile game that has been loved by competitive users since its launch, the users of "Flame Dragon City" not only love siege, but also include many other competitive users attracted by its high-definition graphics, thousands of people on the same screen, smooth operation, etc., breaking through the original user restrictions, making the user group of "Flame Dragon City" no longer limited to a certain type, and also allowing "Flame Dragon City" to have the possibility of cross-border marketing with football.

Screenshot of the Flame Dragon City game

As an emerging industry full of opportunities and challenges, the mobile game industry is still innovating in its marketing path. This time, the mobile game "Flame Dragon City" teamed up with the La Liga for the first time.Movement is a novel and bold attempt.

About "Flame Dragon City"

"Flame Dragon City" is a genuine legendary mobile game inheriting the classic 76. With its ultimate and beautiful game graphics, real sense of impact, and smooth operation beyond the PC game, it realizes the grand occasion of hundreds of people siege on the same screen on the same screen; the full map is free to make a match at any time, and all open and free transactions are unblocked and dropped. From fierce battles against the BOSS, Raiders of the Lost Ark, the Six Paths of Reincarnation to the incarnation of the God of War to fight against the Imperial City, many challenges, "Flare Dragon City" restores the most realistic and comfortable PK experience for you!