Guangdong Xinghui Tiantuo Interactive Entertainment Co., Ltd. (hereinafter referred to as Tiantuo Game) officially reached a cooperation with South Korea Entertainment Deutsch, and Tiantuo Game officially obtained the adaptation rights of the genuine mobile game "Legend of Blood", continuing the legendary classic for another fifteen years.
"Legend of Hot Blood" is a super heavy IP with extremely high commercial value and a stable audience. The "Legend" game has been popular for 15 years. It has high stickiness and wide audience, covering countries such as South Korea, Europe and the United States, China, Japan, the Philippines and other countries. It is deeply loved and sought after by players. After years of accumulation, the market share is huge. This time, Tiantuo Games won this heavy IP, and in the process of continuing the classics, it will also inject new vitality into the IP. At the same time, due to the extremely high commercial value of the "Legend of Blood" IP, many piracy behaviors that infringe on the "Legend of Blood" IP have been breeded in the industry. The two sides reached an agreement that Tiantuo Games will actively cooperate with Entertainment De to clear the piracy and infringement related to the "Legend of Blood" IP in the industry in the "Legend of Blood" IP rights protection work to maintain the purity of the market and the industry.
Hot Blood Legend Promotional Picture 2
As a wholly-owned subsidiary of Xinghui Interactive Entertainment Co., Ltd. (A share code: 300043, referred to as "Xinghui Entertainment"), Tiantuo Games has always been committed to promoting the interactive entertainment boutique game business. At the same time, this is also a key step for Xinghui Entertainment to build an "entertainment ecosystem" and expand the interactive entertainment business segment, and an important part of the company's development strategy. Since 2015, Tiantuo Games has attempted to combine IP in both web games and mobile games, and has accumulated a lot of experience. Since 2016, the IP strategy has been regarded as one of the company's main development strategies. The copyright content of the issued IP products and the IP products under development involves many fields such as novels, animation, film and television, and games. Tiantuo Games’ cooperation with Yumeide will create a new experience for the big IP of "Legend of Blood" and bring more exciting game content to players.
