Since the outbreak of mobile games in 2011, to 2014, many people have known that making games is equivalent to making quick money, and making mobile games can make quick money even more. However, since 2015, with the strengthening of market competition and the exchange of user manufacturers' status, some manufacturers have begun to believe that the game industry has ushered in the biggest "game winter", which ultimately led to the entire industry's modules in entrepreneurship and investment markets being the same as yesterday. Due to the intervention of operators and the improvement of equipment, the endangered extinction of SP is undoubtedly a final blow to many "mobile gamers". No matter who these completely deformed arguments come from, the latest sports strategy mobile game "Best Lineup" uses data to give a "counterexample".

Best lineup mobile game promotional picture 1

The old horse is in the stable, and the price is 200 million. "This product is not good, it's too old." I believe this is the most popular saying for many companies when operating meetings, but unfortunately the game industry is not the medical industry. In October this year, the sports strategy competitive mobile game "Best Lineup", which has been operating for nearly a year, officially announced that the game has accumulated a cumulative turnover of 200 million since its launch, and the monthly turnover has successfully secured 20 million turnover. As soon as the news came out, it undoubtedly had a certain impact on the sluggish industry, especially the word "settled" attracted many people to come to learn from, and reporters from major media received a reply similar to Forrest Gump.

Best lineup mobile game promotional picture 2

Long-term strategy, precise demand

This is the answer that any manufacturer will call "cut" when they hear it, but it is the truth of the game industry. After all, knowing how to study is different from knowing how to study. The secret to the success of "The Best Team" of Salted Fish Game is to let the fans make the decision and carry out a series of actions according to this core. First of all, they found Hupu and Dongqiudi to help during the game adjustment stage. These two domestic professional football websites quickly gave a large number of user-friendly suggestions, which increased the favorability of the game and players for the first time. Hupu's investment provides more stable guarantees for the game.

Gao Lin, spokesperson for the best lineup mobile game

Express and place it in place

The so-called game is nothing more than three steps to know and stay. In addition to using the wisdom of professional football websites to ensure the arrival and retention of the game, the "Best Lineup" also puts a lot of effort into knowledge. In terms of media, in addition to choosing their own investment merchant Hupu Sports, they also cooperated in depth with vertical media such as Dongqiudi, Douyu, Live Bar, Sina Sports, Tencent Sports, LeTV Sports, and other vertical media. At the same time, they also enabled various news clients to cover the interest areas of target groups and cover the lives of users who like this game type. This is a market strategy.The most true portrayal.

Best lineup in-game screenshot

Star endorsement, event cooperation

In addition to the accurate selection and efforts of the media. In terms of publicity, the "Best Lineup" of Salted Fish Game has vigorously leveraged the advantages of highly simulated games. Not only did Evergrande win the championship, it brought in the product endorsed by local star Gao Lin, but it also allowed Gao Lin to truly participate in the interaction between the game and the fans. At the same time, the game is closely linked to various world-renowned events and signed the copyright of La Liga. The innovation provides players with real-time review opportunities with the game. This practice of being able to play the game they watched by themselves after watching the ball undoubtedly hits the pain points of the fans and impresses every fan.

The best lineup is officially authorized by La Liga

I have seen many game companies attribute the good product data to the high starting point of the product and the large publicity budget. But what you can see from the analysis of "Best Lineup" is the attitude of constantly modifying and not forgetting your original intention. Wei Dongdong, founder of Xianyu Games, once said that the biggest advantage of the company is to always be sober and understand what you are good at. I believe it is this sober concept that makes "Best Lineup" a milestone innovation in sports games and makes Salt Fish Games the first camp of domestic sports publishers. For this long-term product, it is obviously just the beginning to settle for 20 million yuan, and its future is destined to give players and the industry more surprises.