HD Game, a well-known domestic mobile game developer, is authorized by the Korean mobile game publisher Dreamplay Games to exclusively issue the card "Three Kingdoms So Cute" (Korean District Name: "Beautiful Three Kingdoms"). After more than two months of hard work, it became a hit on the Onestore platform in South Korea. In the first week of online launch, the number of retention was as high as 51.82%, the number of retention was as high as 30.22%, the payment rate was more than 17.57%, and it rose to 43rd place on the best-selling list, and it is still rising! With such fierce competition in the Korean RPG game market, the game can still achieve such impressive results, and the reason is endless.

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Classic IP+original gameplay increases user stickiness

"The Three Kingdoms" cleverly interprets the classic Three Kingdoms IP with the Japanese and Korean cute girl style, and has slightly innovated the second-generation card gameplay, making the game more competitive in the international market. A hundred women from the Three Kingdoms will take you through time and space and transform into a two-dimensional world! The game adopts a full real-time combat mode, with a hundred people on the same screen, cool general skills, and the freely released general skills greatly improve the brain-burning strategy of the game itself.

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Localization + diversified integration

Dreamplay Games has a deep understanding of the domestic market and rich operational experience. Since 90% of the audience in the Korean game market use Korean, as the first step in localization, Dreamplay Games has been adjusted many times to add Korean pop culture to the Chinese elements, making this version more in line with the tastes of Korean players. In addition to language, Dreamplay Games also put forward many valuable suggestions based on the preferences of Korean players in terms of game interfaces and functions. The R&D team also actively cooperated with the modifications to enhance Korean users' intimacy and acceptance of game products. After data verification after it was launched, these are a great help to the game's success.

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The game has carried out a variety of preheating activities in the early stage of its launch, and has booked game reservations on applications such as Gameshuttle, GAMEFAT and Onemore, posted on the famous Korean portal/search engine website Naver, and distributed promotional press releases in major media. In addition, the costumes in the corner of "Zhou Yu" in the game are specially customized, and local well-known cosers are invited to shoot promotional materials and increase exposure effects. After market research, we chose to be the first to go online in Onestore, and in-depth cooperation with this channel, taking advantage of Banner's advantageous position, continuously increasing game exposure, attracting a large number of players to enter the game, and through sharing and pushing, more players can learn about this game.

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Following Onestore, the game has been launched on Google Play. Play has a good reputation and stable data. It will be launched on the Apple APP Store recently. At that time, Dreamplay Games will integrate multiple channels and will conduct offline promotion in large-scale advertising spaces at the subway station to attract more players. I believe that it will be another period of continuous explosion. Looking forward to better performance in "The Three Kingdoms"!

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