October 25th news, since it was launched on the App Store on September 30th, it has been ranked first in the paid list and the best-selling sports mobile game of Xianyu Games for many consecutive days. Yesterday, it announced that it had achieved a good result of opening 100 groups of servers, daily turnover exceeded 1 million, and free best-selling double lists once entered the top 13. So far, "Streetball League" has ranked 8th in the iOS best-selling list, becoming the only sports-themed mobile game that has entered the top 20 or even the top 50 of the iOS best-selling list.
Competition + Cards conform to the new trend of mobile games
Cards have always been a major category in the Chinese mobile game market, and several phenomenal products have been born. However, homogeneity has always plagued the card market, and creating a more differentiated core gameplay has become the trend of card mobile games. On the other hand, there are few masterpieces in the domestic market of sports mobile games, and there have always been huge market gaps. "Streetball League", developed and published by Xianyu Games, is the feature of card development + competitive operation. It is paired with popular sports elements today to provide sports fans and game fans with a very differentiated mobile game experience.
"Streetball League" adopts American hip-hop style, combined with popular streetball culture, combined with familiar character settings and unique art style, has become a major outlier in sports mobile games recently, and has successfully attracted a large number of people who are interested in basketball, sports and American street culture. At the same time, it put aside the traditional card gameplay routines and creates a different operating experience around QTE action elements, and its competitiveness is greatly guaranteed. The game design concept based on fragmented time allows "Streetball League" to play a game in 3 to 5 minutes, effectively meeting users' entertainment needs anytime, anywhere, and has also become the key to the product's popularity.
Basketball themes usher in an explosion in user size
Compared with popular themes such as Xianxia and Magic, basketball is gradually moving away from the niche impression. According to media reports, the number of viewers in the 2015 CBA Finals exceeded 190 million, and the just-concluded NBA China Championship pushed Baidu Index to a peak of 500,000. It can be said that the explosion of basketball-themed mobile games represented by "Streetball League" is to a certain extent a specific manifestation of the explosion of user volume in the basketball game market.
As the second sports mobile game launched by Salt Fish Games, "Street Ball League" created by Salt Fish Games is not only intended to create a basketball sports mobile game for the masses and release market potential, but also help promote the Chinese sports game market and accelerate the cultivation of mobile sports game user groups. It is understood that in addition to the two products of "Streetball League" and "Best Lineup" that have achieved excellent performances, Salt Fish Games also plans to cover popular sports game categories such as basketball, football, racing, and tennis, combining upstream and downstream resources of the sports industry to cover more sports events, sports communities and users, and set a benchmark for the distribution model of sports mobile games and vertical fields.
The sports big-year market segment has unlimited potential
From the perspective of the large sports market environment, compared with 2015, dozens of global important events such as the Rio Olympics, European Championships, America's Cup and the NBA will undoubtedly bring rounds of attention to the 2016 sports year. Relevant information shows that with the deep integration of Internet + sports, the sports market size is expected to exceed 3 trillion behind the 980 million mobile Internet users.
Since the 2014 Brazil World Cup, sports mobile games have once ushered in a small climax, but there has not been a big product. The reason is that the "sports concept" at that time has not yet been deeply rooted in people's hearts. With the deep integration of mobile Internet and sports life, this problem is improving rapidly. Whether it is Nike running shoes that popularize high-end users with Apple phones, or the craze in the circle of friends caused by other domestic sports ranking applications, sports-based digital entertainment will inevitably usher in an explosion.
It is understood that in addition to the two products that have been announced, Xianyu Game has cooperated with many internationally renowned sports game brands. It is expected that in the near future, Xianyu Game will announce more abundant high-quality mobile game content, confirming the number one brand of Chinese sports mobile games.
