I just entered the workplace and began to slowly adapt to my new life, but I felt extremely lonely. No matter what obstacles, it cannot stop a carrot's heart that wants to go to heaven. Abo, the protagonist of "Defend Carrot 3", believes that no matter how big the storm is, he must embrace true love and fly to heaven. In the 23rd China Advertising Great Wall Awards in 2016, Luobu Abo from Feiyu Technology won the event marketing-non-media bronze award in the Xiamen Love Search Tour "Radibu is on the Sky" in June this year.
Just like the guide of the Chinese advertising industry, after more than 30 years of accumulation, it has been praised by the industry as the "Shan Tai" of advertising events and is also a window for the Chinese advertising industry to communicate with the world, and multinational companies are paying more and more attention to participating in it. "Defend Radish 3" is the genuine sequel to the celebrity IP of "Defend Radish". It was developed by Feiyu Technology and was exclusively distributed by Tencent Games. It has won the China Advertising Great Wall Award for its outstanding performance in brand building and communication.
Abo's image in "Defending Carrot 3" is cute and cute, and is deeply loved by users. In the courtship journey of Raw Abo created with HNA, exclusive aviation and Abo interaction have allowed ordinary people to feel the unique charm of the characters in the game moving towards reality. From the cabin arrangement to the experience of "Defending Raw 3" on board, it aims to allow Abo to accompany passengers every moment from boarding to getting off the plane, and record live broadcasts through the camera, so that more users can understand Abo's dynamics.
After this event, "Defend Radish 3" also cooperated with Yum's product Pizza Hut, launching "Defend Radish Afternoon Tea", defending Radish main restaurant and other activities, aiming to allow more fans to feel the charm of Radish, and interact with the six male gods on the reality show "Let's Fight", which greatly spreads the influence and appeal of defending Radish.
Analyzing the award-winning cases shows that in the current Internet environment, advertising creativity is not only satisfied with the event itself, but also emphasizes the brand's appeal and the communication effect of operational concepts. Industry insiders believe that this may be related to the fragmented media, and that users tend to be younger, and young people are more willing to spend their time on personalized product experience, which also tests the brand's positioning and demands for products.
It is understood that from October 21 to October 24, the 23rd China International Advertising Industry will be held as scheduled in Haikou. During this period, the award ceremony of the China Advertising Great Wall Award and the Effie Award will be held at the Hainan International Convention and Exhibition Center.
