Shanghai Fanfandou Network Technology Co., Ltd. (hereinafter referred to as "Fanfandou") has created the first game mode in China: Toys to life (toy game) since its release not only attracts the attention of many players, but also attracts the interest of many game companies. This model that combines virtual games and traditional toys will have a wide user base. We can foresee that "Infinite Fantasy" will inevitably break through the domestic game red ocean market, lead the development and innovation of the game industry, and open up a new market blue ocean.

Unlimited fantasy promotional picture

Fierce competition, the domestic game market has already shown a red ocean

As a cultural and creative industry strongly supported by the country, the game industry has developed rapidly in the past two years. In 2015, the scale of China's online game market will reach 126.49 billion yuan, a year-on-year increase of 15.3%; in 2016, the market size will reach 140.97 billion yuan, a year-on-year increase of 11.5%, but in terms of user growth, China's overall users increased by 10.5% year-on-year in 2014, but in 2015, it was only 6.8%. The growth expectation of users in 2016 was only 4.5%. User growth slowed down. In addition, most game manufacturers optimized, fine-tuned and even changed skins based on the existing game mode, which made more and more similar games on the market. The growing game industry and saturated game users have put the domestic game market in a red ocean.

Forecast of the market size of China's broad online game from 2015 to 2016

Forecast of the Size of China's Broadcast Online Games Market from 2015 to 2016

As a pioneer in the "Toys to life" mode, a more representative case is the children's game "Skylanders: Spyro's Adventure" launched by Activision Blizzard. Since its birth in 2011, Skylanders has sold a total of 100 million toys, and the series has generated a total of US$1 billion in revenue! The new work of the series, which was launched in mid-October 2012, Skylanders: Giants generated a revenue of US$195 million in the fourth quarter of 2012. Skylanders has become another heavyweight brand for Activision Blizzard after Call of Duty and World of Warcraft.

Screenshot of Infinite Fantasy Game

Break the old and create new innovations, "Infinite Fantasy" opens up a new market blue ocean

Based on the basis of detailed research and analysis of the entire game industry and its related industrial chain, Fanfandou draws on excellent domestic product cases and innovatively designs the first domestic "Toys to life" game product: "Infinite Fantasy", fill itThere are gaps in domestic game products. This game method that combines games and toy figures through NFC (near field wireless communication) not only breaks the dimensional barrier, allowing players to use toy figures as props to connect two-dimensional games and three-dimensional reality, bringing players a novel gaming experience, but also lays the foundation for purchasing physical figures as a new payment mode for game payment. Players can not only obtain virtual game data through the game, but also obtain exquisite toy figures. This new game mode will surely open up a new market blue ocean.

Infinite Fantasy Game Screenshot 02

Rich carriers, creating a new mode of entertainment on all platforms

"Infinite Fantasy" uses the superficial fantasy history as the game background, and uses the full 3D mode to build a multiplayer online hero RPG game for players. With a strong sense of picture and rich action performance, challenge various powerful leader monsters in scenes with different styles, participate in rich PVP and PVE gameplay, and be free to Ao Xiang in the world of infinite fantasy. With the support of the Unity3D engine, "Infinite Fantasy" will be launched on multiple platforms including smart TVs, home consoles, mobile devices and PCs, allowing players to experience the fun of the game through any platform. Games that have not been completed on the fixed end can be transferred to the mobile terminal to continue, creating a new mode of full-platform, all-weather, and all-site excursion. Not only that, Infinite Fantasy also supports an ontology online mode with up to four people working together. Whether it is family interaction or friend visits, you can start an adventure in the living room immediately.

Infinite Fantasy Game Screenshot 03

As the first Toys to life mode game in China, "Infinite Fantasy" has just set sail. Please stay tuned for the surprises this revolutionary online game will bring to players in future tests!