Now, we often see a familiar and unfamiliar word around us - HTML5 game. From the first step in "Around the Nerve Cat" and "Yugong Moves Mountain" to the gorgeously produced "The King of Darkness", this kind of game that can be played immediately without downloading is spreading around players like a virus, and has gradually become a powerful dark horse in mobile Internet games.
H5 games are developing rapidly, and will usher in a boom in 2016
Although HTML5 games have only been a few years since their birth, their development trend cannot be underestimated. Since the establishment of the Bailu Open Platform in May 2015, the number of access channels has increased from 200 to more than 1,000 today, and more than 70,000 registered developers have been registered. In addition, the Bailu HTML5 engine technology has been continuously optimized in the update and iteration, which has led to an explosive increase in the number of HTML5 games in just one year, and the quality of HTML5 games has also been steadily improving.
No doubt, this is a blue ocean with broad prospects and awaiting development. When the expressiveness of HTML5 games is enough to rival native games, the business opportunities it brings will attract more people's attention, and more game manufacturers will turn their attention here. More high-quality IPs will also challenge HTML5 games, such as "Adventure", "The Legend of the Condor Heroes", "The Legend of Jin Yong", etc., which have extraordinary popularity, intend to get a share of the pie in this field. Therefore, we can conclude with certainty that 2016 will be the year of explosion in the HTML5 game industry.
Ultra-high retention rate is eye-catching, and heavy games have become a trend
In the current market, although the proportion of light casual games is slightly higher, role-playing games still play an important position in the mobile Internet game industry. In 2015, the overall next-day retention rate of HTML5 games reached 16%, among which the next-day retention rate of players with role-playing games was the highest, with an average of 24%. The highest quality games like "Dark King" reached 35% of players with the next-day retention rate. With the improvement of HTML5 engine technology in the past six months, the expressiveness of H5 games is enough to be comparable to native client games, whether it is the exquisite texture of the picture or the playability of the game content. For example, the H5-type game "Dark King" is the best one. The success of "Dark King" is not only an important turning point in the H5 game's shift from mild social to severe ARPG, but also indicates that the overture of the H5 game's heavy game has been played.
Popular IPs are launched strongly, and the summer H5 masterpieces have been released continuously
As the previous article has analyzed, H5 games belong to the blue ocean industry in the game industry. As a new generation of mobile Internet games, its abundant development prospects and huge business opportunities have attracted a large number of famous IPs to settle in. Silently, we suddenly discovered that the era of big IP has arrived. For example, the game that was once popular in Taiwan,The Chinese translation of dle Adventure is "Adventure", and will be launched online on June 30.
Adventure Game Picture
According to the platform responsible for the agency, Bailu Distribution Platform, the platform responsible for the agency, the news: Just this summer, there will be a large wave of H5 high-quality games to be launched soon. There are many big IP works among them. For example, the HTML5 game of the same name "The Legend of the Condor Heroes" independently developed by Egret Games will also be launched in the summer. I believe that the breakthrough in HTML5 technology will also be displayed in this exciting game at that time. The refinement and innovation of games are the inevitable result of development, but no matter how the game develops, the ultimate benefit will be our gaming consumers.
