The classic PC game "The Magic Realm", which has been operating stably for ten years and has a total income of over 10 billion, has ushered in a new starting point full of imagination.
On June 21, two old Chinese game companies, Xishanju and NetDragon, jointly announced that they will jointly produce and distribute "Magic World Mobile Games". The two established manufacturers with a long-standing strategy have cooperated with an open attitude for the first time, which is regarded as creating the "era of competition and cooperation" in the game industry. Since then, the game industry has turned from relatively closed competition to seeking win-win cooperation.
"We are very happy to work with NetDragon to jointly release "Magic Realm Mobile Game". This joint production and distribution of "Magic Realm Mobile Game" is the first appearance of the brand Xishanju Shiyou after its official establishment, marking that Xishanju officially enters the mobile game distribution business." Zheng Ke, vice president of Xishanju and CEO of Xishanju Shiyou, said that the "Magic Realm Mobile Game" jointly produced and released by Xishanju and NetDragon will become the final battle for the 2016 PC game transfer mobile game.
Lin Xin, senior vice president of NetDragon, said that the two manufacturers, which are good at R&D, have launched a new cooperation model in creating mobile games to build mobile games, setting a benchmark for the industry. The IP of "Demon Realm" has great potential value worth developing. "I believe that through this cooperation, "The Magic Realm" can be built into a next golden decade product that spans the pan-game industry."
Mobile World Mobile Game
The original production of the "Divine Realm" PC game, the R&D team has more than 10 years of experience
It is reported that the two parties have devoted their core strength to the joint production and distribution of "Divine Realm Mobile Game".
In addition to opening up the classic IP of "Demon Realm" for the first time, NetDragon will also send the golden team that created this game's PC game to participate in the production of this mobile version. The team's main R&D personnel, including producers, main planning, main art, and main programs, remain unchanged, and each person's professional experience is more than 10 years.
In Xishanju, the art team of "Swordsman Love Mobile Game" was also sent.
The two teams have traveled between Fuzhou and Zhuhai many times since June, and have conducted in-depth exchanges and cooperation. In order to optimize the details of the game, the NetDragon team, as the main R&D force, repeatedly contacted and discussed plans with the Xishanju art team as the consultant to ensure that "Magic World Mobile Game" is launched in the most perfect product form.
The members of the 10 billion club have transformed gorgeously, and the PC game has successfully transformed into the mobile game market
"Magic Realm" is a magic PK MMO game developed by NetDragon. Since it was launched in 2006, it has been enthusiastically sought after by players for its diversified game development and unique PK experience. It has launched 18 expansion packs, which have been recognized by the market and players.The most popular online game of domestic magical theme.
As one of the few games in the domestic game market that have been stable for ten years, annual revenue exceeds 1 billion, and total revenue exceeds 1 billion, "Demon Realm" and "Fantasy Westward Journey", "World Journey", "Swordsman Series", "Legendary" and other products have been listed as "10 billion club members" in the game industry by the media. Nowadays, the "10 billion club members" have successfully shifted from PC games to mobile game market. It is worth mentioning that "Swordsman Love Mobile Game" produced by Xishanju just completed the sharp transformation of "stop transfer" this month, and won the first place in the iOS store list in the first week of its launch.
The Magic Realm, which has rich historical accumulation like "Swordsman Love", is a masterpiece of NetDragon, and has a high reputation and recognition among the player group. The appeal of its mobile game version has always been favored by the industry.
Feither to continue the classic IP brand and work together to create a new era of mobile games
Some industry insiders believe that games are no longer limited to a single IP value, but are developing towards branding and word of mouth. The ten-year stable operation of "The Magic Realm" has a considerable player base and has already met the basic conditions for branding. This time, the terminal transfer mobile game is not a simple transplant, but a previous battle for NetDragon to brand "The Magic Realm".
From the perspective of the entire industry, the cooperation between Xishan Jushiyou and NetDragon is of far-reaching significance.
Industry insiders believe that in the current situation of the increasingly stable mobile game market structure, Xishanju and NetDragon, as two old game developers, have put aside their previous conservative closed thinking, shared their respective core resources and strengths, and carried out strong alliances. This not only laid a solid foundation for building a lasting game brand, but also opened a new chapter of the game industry, shifting from "closed competition" to "win-win cooperation", and set an industry benchmark for the "era of competition and cooperation" that is in the general trend.
In addition, some Internet observers believe that the cooperation between the two parties is no longer just to successfully release a game, but to contribute to the advancement of the entire game industry from the perspective of Everbright’s game brand and inheriting game culture.
