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Junhai Game Blue Ocean Layout "The Great Master" H5 mobile game multi-channel joint development

Junhai Game Blue Ocean Layout

Junhai Games recently announced the first test data of the H5 mobile game "The Great Master": the first day of the server opening, the turnover exceeded 100,000, the new users exceeded 60,000, and the number of H5 platforms was logged to the top of the list. The data of the H5 mobile game "The Great Master" is undoubtedly the performance of an S-level product, which makes people feel the power of krypton gold on the quality and influence of the game.

Promotional picture of the mobile game of the Great Master

The H5 mobile game "The Great Master" is an H5 mobile game product independently developed by Junhai Games, a platinum writer Tiancan Tudou's novel of the same name. It is reported that in order to better present the original ideas, the author of the novel "The Great Master" fully supports the game development process and gives a lot of suggestions on the game world view, plot, etc.

The mobile game market has now become a severely affected area. Whether it is cards, RPG, SLG, leisure (such as chess, parkour), etc., stand-alone and online games are in the red ocean stage. High-quality mobile game products are basically contracted by large manufacturers, and the channel conflicts have become more intense. Even the trend of pan-enterprise endorsement, e-sports, film and television industry has become very obvious, and capital competition has brought great pressure to small and medium-sized manufacturers.

So for manufacturers, it is particularly important to accelerate industrialization and market layout, such as the expansion of market areas, and regions such as Japan, South Korea, Southeast Asia and Taiwan have great potential. In terms of product field, more people will start to pay attention to mobile games that have not yet become popular, such as female mobile games (although Nuannuan is already at the level of a royal sister), and H5 games. At present, not many have achieved hits.

H5 mobile games are a market that is likely to become a blue ocean. They have very advantages in communication convenience and fragmented traffic. The comprehensive popularization of the wifi environment and the development of mobile terminal communication technology have provided a good foundation.

Besides, social media is already very mature, and the changes in major channels are also very obvious. Even the circle of friends opens advertisements, WeChat public accounts allow jumps to H5 games, and a large number of public accounts join the H5 game platform, the cost of obtaining users is extremely low, and the domestic traffic is very abundant. Such a good environment brings great opportunities to actual combat.

H5 technology is also constantly improving, and the birth of win10 will also promote the transformation of this technology. H5 games will have stronger expressiveness, and the game quality can even be close to mobile games, which may make H5 mobile games have greater breakthroughs in medium and heavy games in the future.

The success of the H5 mobile game "The Great Master" is a good start. Junhai Games will continue to increase investment in self-developed H5 mobile games this year. Game quality, player viscosity and operation strategy are several main concerns. Junhai Games has planned to launch several other H5 mobile games in Q2, and will not risk doing "large investment and big costs" in terms of direction, and will insist on long-term incubation and flexible attempts.

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