After two years of creation, Fengji Games, in conjunction with Youku Tudou and Tianci, 3D martial arts ARPG mobile game "Three Swordsman 2", held a press conference in Beijing, announcing that the game will be officially launched on the App Store today (March 24). Game spokesperson Ruby Ruby will be present at the press conference and ignite the scene. Fengji Game CEO Zhang Ting said that Fengji Games has always been committed to the research and development of original martial arts, hoping to build "Three Swordsman 2" into a brand, not just a product. He also revealed that the Android version of the game will be launched soon.

Three Swordsman 2 Promotional Poster

【Brand wins, strive to create a benchmark for martial arts mobile games】

"Three Swordsman 2" inherits the orthodox martial arts style of the previous work, wins with a brand, and strives to create a benchmark for the 1 billion-level martial arts mobile game market segment. It took two and a half years to be launched to the official launch of the project. From the planning and creativity, gameplay design, to the technical engine and picture quality, it has been striving for excellence, and has continued to write the Ming Dynasty of the Three Swordsmans with the greatest efforts.

Three Swordsman 2 Battle Screenshot 1

Three Swordsman 2 Battle Screenshot 2

Zhang Ting believes that the Chinese game industry has three stages. First, it is technical victory. When most game manufacturers are still making cards, they launch a game with strong networking, 100 people on the same screen, and 3D technology, which is an advanced product; then there is quantity victory (skin replacement game), a timely launch product, as long as there is a mature system and numerical model. Finally, the current brand wins. The game is almost the same in terms of quality, content and creativity, but the brand needs to attract attention and build user awareness. He said: "The 'Three Swordsman' series is on the road of "brand victory". This is the most difficult road and requires the accumulation of time, which is what we call 'feelings' or 'dreams'."

【Three Strongest Cooperation, Protect the Issuance Plan for RMB 100 million】

A good game requires a broad stage. Therefore, in the release of "Three Swordsman 2", Fengji Games, Youku Tudou and Tianci cooperated to create the pinnacle of 3D martial arts mobile games.

Three Swordsman 2 Battle Screenshot 3

Screenshot of the Three Swordsman 3 scene

Fengji Games has been committed to the research and development of original high-quality mobile games. Since the success of "Three Swords", Fengji Games has recently reserved a large number of PC games and popular IPs, preparing to start a dual-core driver business landscape. Fengji Game's strong operation and distribution integration capabilities will play an important role in the agency distribution, product image shaping and promotion of "Three Swordsman 2".

Youku Tudou, as a leading company in the online video industry in China, has a large number of mobile entertainment users and provides a broad platform for the release of "Three Swordsman 2" game.

Tianci Games has solid channel capabilities and product operation capabilities, and it is in theThe experience of deep work in channel operation will greatly ensure the refined operation of "Three Swordsman 2".

This time, the three parties have strongly joined forces to complement each other's advantages and escort the 100 million yuan plan. At the beginning of 2016, it will break the ceiling of the martial arts market segment and create a 1 billion-level martial arts mobile game brand.

[Three Animals Endorsement] Ruby Lin integrates into "Three Swordsman 2"]

A 1 billion game requires a national spokesperson. This is also the primary consideration when Fengji Games selects a spokesperson for "Three Swordsman 2".

Three Swordsman 2 large press conference

Luie Lin has been popular for more than ten years since her debut, and is a well-deserved national level. "This time, Ruby Lin, as the spokesperson of "Three Swordsman 2", has followed the players' voices and will definitely choose a national-level female star, and Ruby Lin is the first choice." said the head of Fengji Game Market.

Three Swordsman 2 Promotional Poster

In this endorsement cooperation, Fengji Games tailored the industry's highest endorsement level for Ruby Lin. He invited Song Xiaotao, the Golden Horse Awards Best Styling Design Award nominated for Song Xiaotao and famous martial arts director Lam Feng to take on makeup and action guidance. From "advertising", "dubbing" and "knight style", Ruby Lin became a brand new "national spokesperson" in the minds of players and fans of "Three Swordsman 2". In addition to shooting an advertisement for "Three Swordsman 2", Ruby Lin also dubbed the game's opening animation, and even transformed into the purple knight "Ruby Lin" in the game to fight side by side with the players.

As a masterpiece with national martial arts themes, "Three Swordsman 2" has accumulated a large number of loyal players. This tripartite cooperative issuance will integrate professional issuance teams, national spokespersons, and high-quality online and offline resources, and will strive to create a benchmark for 1 billion martial arts mobile games.

I believe that players can feel the developer's full intention in this game. "Three Swordsman 2", a game you must not miss this year, a good mobile game recommended by the editor of 87G Mobile Game Network!