The 3DMMO mobile game "Martial God Zhao Zilong" endorsed by Yoona and authorized by the authentic TV series of the same name has started its second Android cover beta yesterday (March 24). The game is created with the most fashionable self-developed Flex Engine3D engine nowadays. It is innovatively integrated with QTE elements to bring a new experience of getting started. The crew's macro architecture throughout the process, the new Q version 3D impression presented by the classical style of ink and ink style. High-definition modeling and the original TV version of the plot bring players a super shocking audio-visual feast.

Propaganda Photo of the endorsement of the martial god Zhao Zilong and Lin Yuner

Super IP+Yuna endorsed by Lin Yuner and layout the mobile game ecosystem

Since the first Android closed beta on January 4, the average storage rate has reached 55.37%, and the average retention rate on the 3-day is as high as 40.25%. This time, at the beginning of the opening of the second test, it was announced that the TV series starring Lin Yuner was the spokesperson for the mobile game, which undoubtedly put a perfect end to the dispute over the popular spokesperson. It is reported that this work is a super phenomenon work authorized by the official genuine IP of Mango Interactive Entertainment and adapted from the TV series "The God of Martial Arts Zhao Zilong" of the same name. This is not only the first New Year's Spring Festival game to play the Three Kingdoms theme mobile games, but also an important strategic goal for the implementation of the blueprint plan for the layout of the mobile ecological chain radiation cultural circle.

The God of Martial Arts Zhao Zilong-The original character painting Zhao Zilong

Self-developed Flex Engine3D engine 3D action incorporates QTE elements

According to reports, the work is created using the top self-developed engine Flex Engine3D, and combines pioneering gameplay and mechanism cores to build a macro three-dimensional 3D multi-dimensional perspective. All scenes in the game have been carefully copied to create a seamless connection experience with the TV series. They are matched with high-quality character modeling, gorgeous skill release special effects, high-end rune beasts and other gameplays, bringing players an extremely real visual experience. The innovative addition of QTE elements bursts out with the combination of strategy gameplay. The virtual rocker and buttons can not only enhance the sense of substitution, but also experience the refreshing feeling of action mobile games.

The God of Martial Arts Zhao Zilong-The original character painting Xiahou Qingyi

Celebrity IP Incubation Project to Build a National Shared Entertainment Experience

In the past 15 years, many film and television IPs have been adapted into hot products, and more and more manufacturers have significantly accelerated the strategic layout of film and television IPs. 16 years will be a year when film and television IPs have exploded severely. Successful adaptation is not just a simple accumulation of original IPs. From star incubation strategies to brand marketing plans to product matrixing, etc., it needs to be explored, and it is constantly improved and optimized based on players' opinions. The joint launch of the TV series "The God of Martial Arts Zhao Zilong" and mobile games will create a national entertainment sharing feast through deep digging and expansion of IP, and create a new experience of pan-entertainment green ecological mobile games.