The 2016 Spring Festival New Year movie "Journey to the West: Sun Wukong's Three Fights of the Bone Spirit" has been well received since its release, and its box office has now exceeded 1.1 billion. The mobile game "Three Fights of the White Bone Spirit" that was adapted from the genuine version of the movie and celebrated the New Year in the same period also achieved surprising results and ushered in a good start to the Year of the Monkey. In order to thank the media outlets for their support and love for the mobile game "Three Fights of the White Bone Spirit", 37 Mobile Game customized Wuliangye celebration wine to give to the corresponding channels and media friends to celebrate the good results together!

Three fights with the white bone spirit

[The first results of the mobile game "Three Fights of the White Bone" are remarkable]

Since the two-end debut on February 2, the long-awaited players have flocked to the mobile game "Three Fights of the White Bone" with crowds of people in the game and a lively scene. The number of registered games on the first day reached 210,000, and 60 groups of servers were launched on the same day. As of February 25, the number of users in the game has exceeded 4 million, and the cumulative turnover has exceeded 20 million, injecting strong inspiratory agents into 37 mobile games in 2016.

Promotional picture of Three Fighting White Bone Demon

【Movie and Game Linkage-"Three Fights against the White Bone Spirit" mobile game one million movie tickets to help watch movies]

Movies and mobile games are the two most popular entertainment industries in China. With the deepening of IP commercialization and cross-border cooperation, "Movie and Game Linkage" has become a hot word in the industry. The success of the 2015 summer vacation "The Journey of Flower" proves the win-win complementarity of film and television and games under the joint promotion mode, and has been followed by many game manufacturers. However, in the current market, more successful cases are concentrated in TV series and online dramas, but the big screen represented by movies rarely gained. Taking this year's main movie during the Spring Festival as an example, only "Three Fights of the White Bone Demon" and "Kung Fu Panda 3" have launched mobile games in the same period.

As a genuine authorized mobile game, "Three Fights of the White Bone Demon" works hard to polish the game and restore the plot of the movie to the greatest extent, but also strives to strengthen interaction and cooperation with the movie. As the movie premieres, the mobile game "Three Fights of the White Bone" has even given out millions of movie tickets, inviting friends from the channel media and players to enjoy it together.

Three-fight against the White Bone Demon Movie Game Link

The movie has received gratifying box office and mobile games continue to be popular, which is a sign of its success in film and game linkage and is expected to become a new benchmark for film and game linkage.

[Wuliangye, the exclusive customized mobile game "Three Fights White Bone Spirit" invites you toast to have fun]

The mobile game "Three Fights White Bone Spirit" can achieve such results, which is inseparable from the strong support of the channel and media. Thank you for your kindness, 37 Mobile Game will present a customized version of Wuliangye celebration wine to thank everyone for your support. The celebration wine is produced by Wuliangye Group, one of the high-end liquor producers in China. The liquor is rich in fragrance and mellow, with fine packaging, and the box body uses multi-layer three-dimensional printing technology to vividly display the movie scene. In the Year of the Monkey, 37 Mobile Game invites you to raise your glass and share the joy and enjoy the joy!

Three-killing White Bone Spirit exclusive to Wuliangye

Finally, thank all the channel media friends again. With your strong support, the mobile game "Three Fights of the White Bone Spirit" can achieve the current results and go further!