On March 4, Guangzhou Yingzheng (hereinafter referred to as "Yingzheng") officially released the self-developed Q-version round mobile game "Looking for Qin OL". As Yingzheng’s flagship IP of tens of millions of users, this product will also be operated by Yingzheng. Since the earliest launch of MTK "Xuqin" in 2011, Yingzheng has experienced a trend of mild mobile games to moderate and severe mobile games. With the chaotic pattern of mobile game capital changes, how products and markets can achieve new breakthroughs? Yingzheng's long sleeves may be a bit interesting!

Xunqin OL Promotional Picture 1

As one of the earliest mobile Internet companies in China to enter the mobile game market, Yingzheng released the first-generation game brands such as Xun Qin and "Swordsman" in the era of feature phones. Among them, the turn-based mobile game "Xun Qin" has accumulated more than 10 million users on the Youmi platform. As one of the most excellent game products on the market at that time, "Xunqin" had a wide appeal and influence in the game industry and player groups. The release of "Xuqin OL" is a strategic new work that Yingzheng has recently developed and invested a lot of resources. It is also one of Yingzheng's most important core brand inheritance representative works. Yingzheng will gather its technical strength in the R&D field and the distribution advantages of the mobile Internet field to engage in real-time and in-depth interactions on products, operations and markets after the product is released, and achieve a comprehensive break in the boom of mobile games!

Xunqin OL Promotional Picture 2

Yingzheng is committed to the research and development, distribution, agency and operation of mobile game products. As a leading domestic mobile game developer and operator, he has focused on the field of mobile platform games for many years. Since the comprehensive launch of the high-quality strategy, Yingzheng has successfully released nearly 100 high-quality games such as "Xu Qin", "Swordsman", "Storm and Proud Wanderer", "Raise Speed Boat 2", "Kung Fu Master-Little Dragon", "Bloodssing Teeth Girl", and "Heroic Reality". It has gained a reputation both in the stand-alone market or online game market. Among them, the first-generation feature phone version "Xun Qin" launched in 2011 has accumulated more than 10 million users in the past four years. Whether it is quality or sentiment, it has continued to this day with rare vitality, and has left us with more imagination space. Today, the official release of the second-generation "Xun Qin OL" also represents the re-gaining momentum of Yingzheng's high-quality IP strategy, and Yingzheng's business market map is full of glory.

Xunqin OL Promotional Picture 3

In the past year, the domestic mobile game industry has experienced a trend of light casual games to moderate and severe games, waiting and watching the "capital winter","The capital market is magnificent, and the period when high-quality products are king is no longer the main theme. Ying is focusing on independent research and development and has reached cooperation with game companies in many overseas countries such as the United Kingdom, France, and the United States. At the same time, the ultimate experience and service standards for high-quality products are constantly improving. Branded marketing, building a user service system, and a complete closed loop between the market, products and users has been formed.

Xunqin OL Promotional Picture 4

How to achieve new breakthroughs in the waves, and who can be proud of the ups and downs of the mobile game market? "Looking for Qin OL" has taken a key step in 2016. Let us look forward to the future together.