Speakered by the Golden Song Queen Jolin Tsai, the first mall-free mobile game "Wuji Tianxia" will be officially launched on January 12. At the same time, the official released a set of stunning makeup photos of Jolin Tsai wearing a gorgeous cosy outfit in black feathers and blue feathers, transforming into the original heroine "Little Demon Fairy", allowing users to first appreciate Jolin Tsai's ever-changing look from sexy and fashionable to delicate and cute.

Wuji World Jolin Tsai's makeup photo1

This time, in addition to the previously exposed optimization content, the game will also add more than 10 new details including the enhancement of the intensity of the Heavenly Punishment, the addition of the Shenmeng Space to the PVE map, and the adjustment of the consignment time of the trading bank. The many thoughtful designs will inevitably bring different surprise experiences.

No Mall Rewrites the History of Mobile Games' Business Model

With the exposure of this Cos makeup photo of Jolin Tsai's Little Magic Fairy and the "Roaring Emperor" congratulations video, "Wuji Tianxia" also officially announced that it will be launched on AppStore and major Android app stores on January 12. As the most anticipated mobile game of the year, Wuji's second wave of Easter Egg test was not opened to download, relying solely on the word of mouth of players to share QR code downloads, which attracted a large number of new users to flock in, creating an excellent data performance of 43.8% on the 7-day retention rate, far surpassing the retention data of S-level mobile games on the market. It is enough to prove that today when mobile game products are becoming increasingly homogenized, "Wuji Tianxia" has hit players' pain points with ten innovative features such as "no mall", "global server", and "no dungeon".

Wuji World Jolin Tsai's makeup photo 2

The Heavenly Penalty Strengthens, Secret Realm Adds Safe Area

Since all Wuji players are on the same server, the balance between new and old players is crucial. In order to bring enough living space to novice players, the game will greatly strengthen the heavenly punishment of high-level players entering the low-level secret realm in the undeleted version, curbing the phenomenon of old players slapping new players. In addition, all three-person secret realms will be adjusted to a safety map, and the "Divine Dream Space" of the Great World secret realm also adds a PVE map to guide novice players to participate and ensure that they have a suitable growth environment.

Wuji Tianxia

More suitable game environment

For players, the Wuji world that does not roll over or is not in line with the server will survive longer. The game also brings more benefits to everyone, and some daily necessities have more ways to obtain, such as increasing daily mission gold coin rewards, putting the "resurrection stone" into the shelves of the sect shops, and even the "secret realm of opportunity" triggering has been greatly increased.

Of course, there are some optimizations that facilitate players' daily experience, corresponding equipment fragment cancellation (only produced when team bidding), life skills &The fragment synthesis in "Synthetic" cancels the level limit, that is, you can synthesize with fragments. In addition, the original trading line between 22:00 and 10:00 on the next day caused inconvenience to players' transactions, and the "No Consignment Time" will be adjusted to 1:00-8:00 without deleting files. These details will improve the existing gaming experience.

Celebrity endorsement is not a magic medicine, spending a lot of money to show confidence

It is reported that the mobile game "Wuji Tianxia" not only has the passionate endorsement of Asian queen Jolin Tsai, but also personally shouted "Everyone wants to play the game endorsed by my sister" at the concert, but also produced a blessing speech by "Roaring Leader" Ma Jingtao. It makes people wonder whether this move is intended to take the queen and replace it, or will create a new marketing model to adopt dual spokespersons? All the conclusions may only be known until Wuji is officially launched.

Screenshot of the congratulations of Ma Jingtao in Wuji World

Inviting celebrities to endorse a mobile game is no longer new, but looking at the market, the quality of endorsement products is also an extremely important standard for first-tier stars. The actions of many celebrities competing to cooperate with the mobile game "Wuji Tianxia" and spending a lot of money to invite spokespersons before the game is launched undoubtedly show that everyone has great confidence in this first "no mall", "global server" and "no copy" mobile game.

Wuji World Propaganda Map

Of course, the R&D team is also proud and relaxed because of this, but instead collects players' opinions every day and continuously optimizes the game with their demands. In the online version, the three major professional balance, new national system, open and free trading and other demand points that people want will be improved and completed, bringing a more complete gaming experience.