From the blue ocean to the red ocean, the competition in the SLG mobile game market is becoming increasingly fierce, and boutique has become an industry consensus. As a rising star in SLG, "Sweeping Thousands of Army" can persist in standing in the SLG mobile game market with interception in the front and pursuers behind?

SLG mobile games from market gap to red ocean

Three years ago, the mobile game market was still a gold mine to be explored. The market gap and demographic dividend advantages have prompted R&D and channels to favor mobile games that can quickly recover costs. This mobile game uses various recharge rebate short-term activities to stimulate players' consumption and overdraw the game's life cycle. Since SLG mobile games have fewer payment points and require long-term operation to make profits, major game manufacturers and channels are not optimistic about SLG games. In addition, SLG players pay attention to game quality, and those low-quality products that sell dog meat with the help of sheep are not going to be able to do the best. At the same time, SLG games have a long R&D cycle and require a certain amount of R&D strength and experience. Manufacturers and channels do not want to do such thankless things.

However, as the demographic dividend declines, major game manufacturers have begun to pay attention to segmented fields, and SLG games have received more and more attention. According to Talkdata survey data, the domestic SLG new game launch rate reached 20% in the first half of the year, second only to the RPG type.

slg mobile game has become a red sea

SLG mobile games such as COC, COK, and GOW have long been at the forefront of the world, among which COC has become the world's highest-paid mobile game, making its R&D Supercell a big mobile game manufacturer in one fell swoop, and it was in the limelight. Domestic SLG mobile game COK won Facebook's best game award in the world. Major game manufacturers such as NetEase, Tencent, and Giants have joined the competition in SLG mobile games. Since then, the SLG market has been in a red ocean and the competition has reached a white-hot stage.

High-quality SLG emphasizes strategic and long-term operation

Whether it is foreign COC or domestic COK, as well as other high-quality SLG mobile games, it shows a consistent commonality - attaching importance to game strategy and long-term operation. Taking COC as an example, players can freely match various types of troops to conduct PVP activities between players in the game. Multiple types of troops bring different game experiences. Players constantly try and create new types of troops, which increases players' enthusiasm and enthusiasm for gaming.

Screenshot of the mobile game sweeping thousands of troops

Overall, SLG games are slower and tend to develop, players have high stickiness and strong willingness to pay. Game manufacturers all hope that high-quality SLG mobile games can increase the company's continuous revenue. Therefore, most companies will adopt long-term operation strategies to continuously optimize games and improve the things that players are not satisfied with, which not only wins the love of players but also earns the due income.

"Sweeping Thousand Army" has become a rising star

Judging from the SLG game industry data released by iResearch in 2013, it accounts for the total mobile game installationSLG, which accounts for 3%, took away the mobile game turnover by 11%, and the COC reached 1400W per day at its peak. Although SLG games can bring huge revenue, today's mobile game users have increasingly high requirements for the quality of games, and channels are still cautious about SLG, which further aggravates the difficulty of competition in the SLG market.

In this environment, we still see a number of new SLG mobile games performing well, such as NetEase's "Rutuzhibin" and Xindong Network's "Sweeping Thousand Armys". As a product of NetEase's sub-sector, "Rutuzhibin" has the consistent excellent quality of major game manufacturers, and the self-developed "Sweeping Thousand Armys" by small and medium-sized manufacturers Xindong Network is even more remarkable.

Sweeping thousands of troops

According to reports, "Sweeping Thousand Armys" is a Three Kingdoms SLG mobile game developed by Xindong Network for three years. It refuses to be cute and young, adopts a retro realistic style, and strives to restore the more realistic history of the Three Kingdoms. In the early stage of the game, players rely on the resources given by the system to cultivate their favorite generals and challenge multiple levels of dungeons. As long as they spend rationally, they can experience the essence of "Sweeping Thousand Armys" even if they are low in their investment.

Scan the Thousand Army Mobile Game Screenshot

The original national war system of this game is eye-catching. "Sweeping Thousand Armys" adopts a new national model, focusing on real national war gameplay, introducing tactics and formations into the national war system, and setting strategy as an important criterion for national war gameplay. Players can either divide troops into three groups to attack the main city or make diplomatic allies, and join forces with other players to defeat powerful enemies. The new family battle adopts a chessboard map, which determines the victory or defeat based on the scores to ensure fairness in the competition, emphasizing the strategic confrontation of the participating camps. All offensive and defensive battles will bring players a unique and new experience.

"Sweeping Thousand Army" was on the IOS payment list on October 29, ranking at the top, and the best-selling list has been stable at 40-50. After a large-scale public beta on December 3, the entire market has risen another level, with game downloads exceeding one million, and the 7-day retention rate is as high as 20%, and the best-selling list has stabilized in the 20-30 range. Although SLG games account for a small market share, such excellent results prove that "Sweeping Thousand Armys" is a rare and boutique SLG mobile game.

Sweep the Thousand Army Mobile Game Appstore Ranking

Because SLG games are difficult to promote using general channels and means, and they rely on game quality and reputation to spread, even major game manufacturers may not be able to promote SLG games. In the increasingly fierce competition of SLG mobile game market, facing a high development threshold, picky players and cautious channel attitude, SLG mobile game is not as easy as imagined. And rising stars such as "Sweeping Thousands of Army" will provide us with certain gains in a sense.