On the evening of November 19, the DEF "Tianfu Award" award ceremony, known as the Oscars in the mobile game industry, was grandly held. As the highest award in China's digital entertainment industry, the "Tianfu Award" aims to select top works in the entertainment industry such as games and movies through professional selection and national participation. This year's DEF has attracted 2,000 related institutions in the mobile game, music, movies, animation and other industries from more than 30 countries, with more than 50,000 participants, and is known by the industry as the "APEC" feast in China's digital entertainment industry!

Flower and the Younger Win the Tianfu Award

The official mobile game "Flower and Boy" created by Mango Interactive Entertainment, Mengniu Zhenguoli and Feiyu Technology, and cross-border cooperation won the "Best Star IP Adaptation Award" of 2015. The official mobile game "Flowers and Boys" is adapted from a popular variety show of the same name on Hunan Satellite TV. Mango Interactive Entertainment uses the innovative model of "TV program + game + O2O brand marketing" and combines Hunan Satellite TV's resource matrix and Mengniu Zhenguoli's offline sales terminal channels for cross-border integration and publicity, opening a new chapter in mobile game marketing and promotion, and creating a new era of O2O for advertising integrated marketing! The "Flowers and Boys" program and the title merchant Mengniu Zhenguozi. In the mobile game cooperation, not only did the game props of the cute Mengniu Zhenguozi strawberry bomb be implanted, but also sold hundreds of millions of bottles of Mengniu Zhenguozi with game QR code printed offline. Scan the QR code to download the game for free and obtain game props. Under the influence of this powerful new online and offline marketing model, watching "Flowers and Boys" TV programs, drinking Mengniu's real fruit milk, and playing "Flowers and Boys" official mobile games have become the weekend standard for many viewers and players. The "Flowers and Boys" program and mobile games are online and offline O2O cross-border marketing, led the new trend of advertising all-media marketing!