The first adapted strong IP animated fantasy drama "The Moon of Qin" was co-produced by Tangren Film and Television and co-starred by Lu Yi, Chen Yanxi, Hu Bingqing, Sun Yizhou, Gong Beibi, Jin Chen, Jiang Jinfu, Qin Junjie, Song Ning, You Jingru, Sui Yongliang and others. It was launched on November 29 to meet the audience. On September 17 this year, the mobile game "New Qin Shi Ming Yue" developed by Xuanji and Luyou Technology was ranked first on the free list on the first day of its official launch on the App Store.

【Movie and Game Linkage, Happy Climax】

At the opening press conference of the drama in Beijing on November 26, Tangren Movie announced that it would cooperate with the official mobile game "New Qin Shi Ming Yue". A group of celebrities even revealed their love for the official mobile game of this TV series. It can be said that it is a mobile game that must be played when not filming.

New Qin Shi Mingyue TV Conference

The starring actors of the TV series "The Mingyue in Qin" gathered at the press conference

For this reason, Xuanji Technology invited artists under Tangren to endorse the official mobile game "The Mingyue in Qin".

The spokesperson of the New Qin Shi Mingyue Mobile Game - Hu Bingqing

Game spokesperson: Hu Bingqing, one of the TV series stars, the actor of Yue'er.

【Multiple-party cooperation to create high-quality products】

As China's first 3D martial arts animation, Xuanji Technology's "The Ming Yue of Qin" has been loved by the audience since its launch in 2007, and has won 100 multi-heavyweight awards at home and abroad for many years. Making "The Mingyue of Qin" a hot IP, from anime to TV series to the current mobile game "The Mingyue of Qin" has been spared no effort with its partners to create high-quality products.

New Qin Shi Mingyue Mobile Game Promotional Picture

[Innovative ideas, two-way mutual promotion]

In the promotion of official mobile games, Xuanji and many partners have previously announced the "Different this time" series of promotional posters, which highlighted the "film and game linkage" that will be different from previous cases. So what's the difference?

On the TV side, "The Moon of Qin" was released as a "Song of the Clouds" and became a work that Hunan Satellite TV promoted in New Year's Eve in 2016, vigorously seizing the winter vacation period, and is expected to cover nearly 1 billion people. Previously, Hunan Satellite TV successfully launched the IP-adapted costume TV series "The Legend of the Sword" and "The Legend of Flowers". This time, "The Ming Yue of Qin" has become another powerful IP-adapted work in Hunan Satellite TV. "New Qin Dynasty Bright Moon" has a strategic cooperation with Hunan Satellite TV. "New Qin Dynasty Bright Moon" pushes TV series broadcast information to all 5 million game users in terms of mobile games, while Hunan has allocated a large amount of resources to promote TV series users.

In the past, "film and game linkage" mostly imported TV series users into games, and "New Qin Shiming""Moon" chose to go online for more than two months before the TV series started broadcasting. By the time the TV series started broadcasting, the mobile game "New Qin Shi Ming Yue" has accumulated a very large IP user group. For both parties, cooperation is no longer just advertising cooperation, but two-way promotion of their respective users. This practice is unique in game promotion.

New Qin Shi Mingyue Mobile Games Xiang Game Users Push TV Series Information

The New Qin Dynasty Bright Moon" mobile game pushes TV series broadcast information to all 5 million game users