From "Destroy the Stars" to "Fishing All", casual puzzle games cover almost half of the mobile game market. Since "Destroy the Stars", "National Fishing", developed by Beijing Tuoyou, produced and exclusively released by Jiafeng Yongdao, has once again achieved good results. As the preferences of the public users change, the game positioning has also changed. So where is the future of casual games?

【Domestic Casual Game Status】

At present, from the perspective of the domestic game market, it is basically mainly single-player puzzle and leisure, with some classic games, such as "Destroy the Stars" and "National Fishing" and other classic products. However, despite this, the domestic game market still has serious homogeneity. In terms of game creativity, domestic casual games are still slightly inferior to those of foreign countries, and the gap still exists. But if there is a gap, there is room for progress. I believe that in the future, there will be more and more original games like "National Fishing".

Public fishing promotional map

【Changes of Player Demand】

With the rapid development of the mobile game industry, more and more types of games can be contacted on the market, and players' horizons are broadening while their appetites are constantly changing. In casual games, the absolute status of light games has begun to shake. On the premise of ensuring that users' fragmented game time habits remain unchanged, mobile game players obviously need "more" content. The game "National Fishing" launched by Jiafeng Yongdao is a very successful example. The mild gameplay makes it easier for players to get started and integrate into the game. The moderate and heavy system makes the game more playable and makes paid income smoother and more natural. While ensuring the player's fun in gaming, it can be said to be a win-win mode.

【Casual Game Market Prospects】

The domestic market as a whole is like a sea. Although there are many popular products for casual games in recent years, the market has strong reactions. But for domestic users, they are far from meeting their needs. Everyone has the game content that everyone likes. So there is no need to worry about market saturation. As long as you have a clear positioning like Jiafeng Yongdao's "National Fishing", segment the game market, and have sufficient user analysis, find your users in the vast user base, and meet the needs of these users to fully realize it. So in terms of the market, there are still many opportunities.

【Opportunities and challenges coexist】

Of course, opportunities also mean challenges. It is difficult to not have sufficient preparation and strategic layout, so whether you can judge the development trend and grasp the needs of players is the key to seizing opportunities. Jiafeng Yongdao also conducted a lot of research, made market layout in advance, invested heavily in "National Fishing" and controlled the quality of the game throughout the process, so that it would be normal for it to achieve good results in the casual game field again after eliminating the stars.