On July 30, 2015, the 13th China International Digital Interactive Entertainment Exhibition (ChinaJoy) was held at the Shanghai New International Expo Center. As a game company that started with web games and integrates research and operation, Tiantuo Games exhibited a number of its game products at this CJ exhibition. In addition to some web game products, it also unveiled a number of mobile game products. Tiantuo Games said that with the development of the market, Tiantuo will adhere to the multi-terminal development strategy, increase investment in mobile games while ensuring the continuous output of high-quality web games, and strive to develop mobile game business into another pillar of Tiantuo Games.

Tiantuo Game Distribution Leader-Li Weiming

At present, the game industry is in a trend of changing dynasties. The glory of web games is about to pass, and the era of mobile games is coming. Many PC games or web game companies have also begun to change careers and turn their attention to the mobile game market. Tiantuo Games unveiled a number of mobile game products at the CJ exhibition, which seems to mean that this game company that started with web games is also about to start changing careers in mobile games. At the exhibition site, we interviewed Li Weiming, the person in charge of Tiantuo Games distribution. Li Weiming said that Tiantuo Games is currently in the mobile game industry, but it is not a transformation. Tiantuo Games has a deep and solid foundation in web game resource reserves, user accumulation and industry awareness. Web games are still an important business line of Tiantuo Games.

Li Weiming: Seize the opportunity and go with the flow

In Li Weiming's view, the outbreak of the mobile game industry is a huge opportunity for many people. At present, the entire mobile game industry has also begun to become calm and mature. Tiantuo relies on the advantages of web games to develop mobile games to follow the trend. At the same time, Li Weiming also talked about the difficulties and experiences encountered in transferring from publishing web games to publishing mobile games. In general, the entire ecosystem of mobile games is more complex. From the aspects of product concepts, operation concepts, distribution models, user behavior, etc., mobile game product distribution can learn from experience from web game distribution, and mobile games have higher requirements in terms of product storage planning and implementation, control of distribution rhythm, three-dimensional marketing capabilities, and distribution capabilities. How to find the right model and the right strategy is a more critical step for web games to transfer to mobile games. The distribution of mobile games is gradually becoming industrialized, and publishers need to participate in the entire mobile game industry chain, including product planning, R&D, packaging promotion and other links.

As a game company integrating research and operation, Tiantuo Games has always adhered to the high-quality strategy of self-development and agents. This year is a turbulent year for the game industry. The dynasty changes of web games and mobile games have triggered a huge earthquake, and the popularity of IP has intensified the competition in the industry. Tiantuo Games successfully opened up the mobile game market with a powerful IP "Grave Robbers' Chronicles". In view of the current situation where IP authorization is being hotly hyped, Li Weiming talked about his views on IP products in light of Tiantuo Games' product layout.

Li Weiming said that from the perspective of distribution, a game adapted from an excellent IP has great advantages and can reduce the user's gainsThe cost of taking and the learning cost of the game directly affects the product's absorption. Only by fine operation of excellent IP and good product quality can fans' enthusiasm for IP be better transferred to game products. With the popularity of IP, whether it is web games or mobile games, games that are simply made of IP skin will be eliminated in the market, and regularization and quality are inevitable. The release of the big IP mobile game "Grave Robbers' Chronicles" has given Tiantuo Games a great inspiration and accumulation of experience. Tiantuo will continue to strengthen the development and utilization of IP in the game industry chain, pay more attention to the introduction and reserve of IP, and also start to create its own IP quality. "The Tomb Raiders' Chronicles" and "The Book and Sword of Revenge" are the strong IP products that Tiantuo mainly promotes this year, and the original intention of the "Xiaoxiao" series is to create Tiantuo's own original IP products.

As a game company that integrates research and operation, Tiantuo Games undoubtedly has its own unique advantages in distribution. Li Weiming said that Tiantuo's distribution side has a deep R&D gene in its understanding of the product, which is conducive to the issuance of the product control and the participation in version tuning. Faced with new challenges, Tiantuo Game's distribution mode will be a full-process linkage mode. Tiantuo Games uses high-quality standards to develop and select games, and builds a professional distribution system with product operations, marketing and business channels as the core. Product operations include product selection capabilities, data mining capabilities, product modification capabilities, refined operation capabilities, customer service capabilities, etc. In terms of operation and promotion, simple and short-term fast food marketing has lost its market competitiveness. Based on user insights, market trends and humanistic care of games, creating three-dimensional marketing from multiple dimensions of brand strategy and creative communication can give products richer vitality. No matter TO B, TO C, online and offline, as well as cross-border marketing and entertainment marketing, these three-dimensional marketing capabilities are the direction and content that Tiantuo constantly polishes. In terms of channel cooperation, Tiantuo has established a good cooperative relationship with Tencent through its high-quality strategies, and will expand more channels and work with partners in all links of the industrial chain to achieve parallel growth in the scale and quality of Tiantuo’s game industry.

Li Weiming also expressed a very positive view on the issue of expanding overseas markets that are currently discussed. Li Weiming believes that from the perspective of the product itself, gaming products have had the gene of global cross-border since their birth. It is not uncommon for a good product to be popular all over the world, so relying on good products to occupy more overseas markets is a concern that the distribution side has always paid attention to. Currently, Tiantuo’s web games "The Legend of Dragon Knight", mobile games "Little Big Hero", "Little Star Wars", etc. have achieved good results overseas. Tiantuo has the ability to transport overseas. Tiantuo Games welcomes more overseas publishers to cooperate with it to open up new growth points.

Li Weiming said that Tiantuo's next issuance plan is to maintain the steady growth of web games, because this aspect is more competitive, so the advantages must be maintained. In mobile games, Tiantuo will increase its distribution efforts, with the goal of striving for mobile games to catch up with web games. Based on the high-quality strategy, Tiantuo's distribution plan is very rigorousBe cautious, hoping to give players the best gaming experience. What has been confirmed is that in August, "Love the Fairy God" and "Slaying Gods" will meet players, in September, there will be "Invincible Blades", "Luo Xiaohei War", and in Q4, there will be "Ice and Fire Fantasy", "Little Warrior", etc.