The youth market has great potential
The youth market has huge potential
The domestic youth mobile game market has a huge population base. A report pointed out that as of the end of 2013, the population aged 0-14 (including under 15 years old) in China reached 220 million. The mobile phone penetration rate of primary and secondary school students reaches 73%, and the proportion of smartphones reaches 66%. In the next few years, with the relaxation of the second-child policy and the popularization of low-priced smartphones, the domestic youth mobile game market will still be in the stage of "demographic dividend", leaving great room for imagination for industry insiders.
In fact, there are precedents in mobile games for the youth market. "Bears" and "Mini" who are well-known among the teenagers have released their IP mobile games "Bears Run" and "Mini" in advance. Both games have tens of millions of downloads on various channels, which shows the huge potential of the teenager mobile game market. This time, "Where is Running" will integrate mobile Internet, TV media, as well as Hunan Satellite TV Golden Eagle Cartoon Channel entertainment stars and other resources, and industry insiders are looking forward to this.
Hunan TV Golden Eagle Cartoon Official Authorized Mobile Game Which Goose Runs Quickly
Cross-border cooperation explores new growth points
Dream mobile game marriage Golden Eagle Cartoon jointly promotes "Which Goose Run" aims to deepen its product layout and seize the blue ocean market of teenager mobile games. Nage is the protagonist of the cartoon in the anime version of "Where Are We Going, Dad" and one of the two core IPs of Golden Eagle Cartoon. With the two strong programs of "Where Are We Going, Dad" and "Where Are We Going, Village Chief", it has a high influence among children across the country. Not long ago, Golden Eagle Cartoon announced that it would invest 200 million yuan to create the Goose IP, and the market value of Goose will inevitably rise.
Golden Eagle Cartoon has a very high influence in the field of traditional media, and Dream Mobile Games has rich distribution and operation experience on both iOS and Android. The cooperation between the two sides is a strong alliance, which will surely make "White Goose Run" successful in the young mobile game market. At the same time, according to insiders, Dream Mobile Games and Golden Eagle Cartoon may also launch a series of Nogo IP mobile games to bring more excitement to players.
