The 3D remake of the new Sword and Fairy" mobile game was grandly released yesterday. Fans of fairy fans participated and made great efforts to enter the mobile game rankings. Following the arrival of another mobile game masterpiece of "The Decisive Battle with the Sand City", "The Legend of the Condor Heroes 3D", "The Smiling and Proud Wanderer 3D", "The Miracle of the People", and "The World HD", it has caused heated discussions among the majority of players and the media about the mobile game of the mobile game in the industry and the media.
The new Legend of Sword and Fairy is coming on mobile phone
From the mobile game market, in the second half of 2014, mobile game works adapted from PC games rose rapidly like mushrooms after a rain. For example, the mobile versions of old PC games such as "The Decisive Battle with the Sand City", "The Legend of the Condor Heroes 3D", "The Smiling and Proud Wanderer 3D", "The Miracle of the People", and "The World HD" have arrived, setting new industry records and becoming the "guest of honors" on major lists in the industry. Exploring the strong vitality of this type of product, IP and operations may give answers.
Classic IP Assistant Mobile Game Wins at the Starting Line
As we all know, a successful mobile game cannot be separated from both content and operation. In the environment of fierce competition in the mobile game market, countless mobile game manufacturers have fully realized the importance of product "content". From the perspective of content, the mobile game IP is the first to bear the brunt of it. It can be seen that although the concept of mobile game IP has only been popular in recent years, the value of IP has actually been valued by major manufacturers as early as the early stages of the development of the mobile game market. This can be fulfilled from the market capacity of games with words such as "Three Kingdoms", "Journey to the West", "Naruto", and "Warcraft".
The advantages of IP in terms of user traffic and revenue generation are beyond description. As for PC game IP, it has gathered a huge user base in the PC era, and players of this type often have extremely high loyalty. From this perspective, its attractiveness is no less than that of those famous film, television, literature and variety shows IPs. This time, "New Legend of Sword and Fairy" launched a mobile game remake based on the trend of the times, jumping from the PC to the mobile phone. With the huge social influence accumulated by the "Sword and Fairy" series over 20 years, and the strong exposure of the information of the "Sword and Fairy" mobile game version by major media in the industry has undoubtedly attracted the independent return of the original "Sword and Fairy" fans, and will also achieve twice the result with half the effort in brand promotion.
Innovative transformation gives new vitality to the product
Authentic, "the IP on the head is good to enjoy the cool air", but a powerful IP alone is not enough to attract players to it. If the classic PC game IP does not have excellent content, players will still be unsatisfied with it. For game developers, in the process of transforming the IP of the PC, it is not only necessary to restore the essence of the original work to the greatest extent, but also toIncluding familiar plots, characters, scenes, tasks, etc.... At the same time, on the basis of inheritance, the product should be given new connotations, keep pace with the times in all aspects such as pictures, gameplay, and experience, and meet the preferences and tastes of the players in the mobile game era.
From the characteristics of mobile games adapted by the above-mentioned PC game, the mobile version of "New Legend of Sword and Fairy" is remarkable - on the basis of loyalty to the original plot, it not only creates a gorgeous 3D picture, but also introduces professional team dubbing, innovative diverse gameplay, and cool fighting special effects throughout the process. The choices give the mobile game a new vitality, meeting players' integrated needs for "nostalgia" and "taste", thus becoming its strong backing for the market.
Channels promote the explosion of value of high-quality mobile games
With powerful IP and production, another important factor that decides to adapt mobile games with PC game IP is the channel. In the era of PC games, Xianjian has won over a large number of loyal players, and years of operation are enough to allow it to thoroughly study its player group. Therefore, the release and launch of the mobile game version of "New Legend of Sword and Fairy" will test the channel's refined distribution and push capabilities in the process of market distribution. As for Baidu mobile games, the massive user search behavior data accumulated by Baidu's "PC+mobile" side undoubtedly makes the promotion of the "New Legend of Sword and Fairy" mobile game "province" a "foundation" basis. While helping it quickly recall original fan, it can also achieve wide coverage of potential players. Players only need to download the game through Baidu mobile assistant, Android market, Baidu Games and other application stores. Subsequently, targeted operational activities initiated by the platform within the fan communities such as Baidu Tieba, Baidu Star Players, and 18183 will further enhance the activity and stickiness of players. Not only that, it is foreseeable that in the later stage of mobile games being launched, relying on the first-hand user data feedback brought by Baidu Big Data, the platform will also provide guiding suggestions for the optimization and adjustment of the game, helping the game to rejuvenate its "second spring" and maximize the product's lifeline.
No doubt, mobile games adapted from PC games have become a trend. In the near future, PC games will be jointly operated and communicated. Friends can play happily together whether they use computers or mobile phones. As a leading mobile game distribution platform in China, Baidu Mobile Games has actually experienced and achieved great results in the operation of mobile games adapted from PC game IPs. For example, the continued increase in revenue of "The Legend of the Condor Heroes 3D" and "Miracle of the People" on Baidu mobile game platforms, which reflects its outstanding operating strength for mobile games adapted from premium PC game IPs. It can be imagined that this classic PC game IP work "New Legend of Sword and Fairy" is based on the excellent mobile game transformation, and it is based on Baidu.The strong support of mobile games may usher in a "popularity" of value in the near future.
