The mobile game of Gu Long Group Heroes, which is crazy about all people, has been loved and paid attention to by players since the public beta. As another IP masterpiece of Spades Interactive, the editor has specially brought an exclusive interview with Mr. Ren Yiming, a Spades Interactive VP, on the mobile game of Gu Long Group Heroes, let's learn about it together~

The Gu Long Group of Heroes Mobile Game Spades Interactive VP Mr. Ren Yiming

Editor: As far as we know, you joined Spades Interactive in November last year. How could you choose Spades at that time? Please give a brief introduction to the Spades interactive team first?

Ren Yiming: Spades Interactive is a company established in 2014. Joining this team is because Spades Interactive has a momentum to do practical things. Everyone here is full of vitality and has dreams for young people. Before, when I was communicating with Mr. Wang Jinqiang, CEO of Spade Interactive, I found that Spade Interactive had clear development ideas, and their pursuit of high-quality mobile games made me admire him.

Editor: The successful launch of the Gu Long Qunxia Chuan mobile game has already seen the role of IP. For mobile games, it has become the norm for games adapted from animation, novels, and films. In view of the current IP craze in the mobile game market, how do you view this phenomenon?

Ren Yiming: Spades Interactive has always valued IP, and most of the products issued by the company are adapted from heavyweight IPs. The mobile game Gu Long Qun Xia Chuan mobile game, which was publicly beta in March, is authorized by Gu Long's novels. The "EVA" and "Inuyasha" that we will launch soon are also authorized by authentic versions. The added value of a good IP to a product is self-evident. Applied properly can add a lot of color to the promotion of the product. Its role is to maximize the user expectations. From "King Arthur Million" in the early years to this year, whether it is an anime-themed mobile game or a terminal-themed mobile game, good IPs have made these products shine. Of course, IP is not omnipotent, and having a good IP is a good thing. But at the same time, Spades Interactive will also grasp the product quality well, so that it can give users a good experience to achieve a win-win situation.

Original picture of the characters in the mobile game of the Gu Long Group of Heroes

Editor: Last year, Spades have been using heavyweight IPs and spent 500 million yuan to buy world-class IPs. Can you give a detailed introduction to this?

Ren Yiming: As the previous topic said, for mobile games, anime, novel, and film and television IP adaptation has become the norm. Spades Interactive is more professional in this regard. Last year, we successfully operated "The Legend of the Condor Hell". This year we will continue to explore the value of IP. For example, novels and animation IPs are important development contents. On the one hand, this type of IP user base is huge and accurate. On the other hand, games adapted from novels and animation IPs will be more likely to be close to the original work itself and create an authentic atmosphere. At present, the games released by Spades include two major IP masterpieces: "The Legend of the Condor Heroes" and "The Legend of the Gu Long Qun Xia". Next, we will present the Japanese comic masterpiece "EVA" that has been warmed up for a long time and the latest "Inuyasha". In addition to thisIn addition, we are preparing for the 2015 new product launch conference of Spades Interactive recently, and we will announce it one by one at that time, so stay tuned.

Editor: Everyone is using IP in the mobile game market today. Faced with fierce competition, how should Spades Interactive stand out?

Ren Yiming: It was mentioned before that good IP can add a lot of color to games, but the most important thing for a game is quality. Having good quality can be favored by the majority of game users even without IP. This is also the part that Spades will pay more attention to in the future. The mobile game market is fiercely competitive, but since we have a good enough game and a strong enough team, why fear fierce competition? As a distribution company, Spades Interactive strives to be the most professional, provide high-quality services and products to players, and provide sufficient guarantees for CP. This is what we have been doing.

Editor: The mobile game of Gu Long Qun Xia is also adapted from a novel, so what is the difficulty of IP-adapting game? How to retain users in the long-term operation of late games?

Ren Yiming: At present, the biggest problem with IP-adapted games is whether the game gives users a strong sense of substitution, whether the sound and picture meet their expectations, and whether the gameplay is innovative, while also taking into account whether the original work is respected and restored. This is still a test of the strength of the R&D team. In the future, we will tailor their favorite activities for users in many aspects, work with CP to improve the game, optimize the user experience, continuously enrich the gameplay, use new and interesting things to retain users and even use existing users to radiate more potential users.

Gu Long Qun Xia Chuan Mobile Game Interface

Editor: In 2015, we have to mention heavy mobile games. Are the products issued by the company also approaching the heavy game market? How to evaluate this market?

Ren Yiming: 2015 is indeed a year when mobile games are in full swing. Some larger PC game manufacturers have targeted mobile games and most of them are heavy mobile games. Most of the games released by Spades Interactive are cards, but in 2015, we will be more segmented in the market and launch different types of mobile game products. We have signed a S-class ARPG mobile game masterpiece, and you can look forward to it. After all, in this era of rapid development of mobile games, we are no longer satisfied with just digging out fragments of users. However, we cannot ignore another group of users who like light casual mobile games. We have "Yugong Moves Mountain" to cater to the public's taste. This mobile game is humorous and interesting, and is very popular among the public. It once ranked among the top three in the AppStore payment list, and the game will also have a series of updates later. In short, we cater to the direction of the market and also consider the user's feelings.

Editor: Another Nuggets Market Overseas Market Introduction: What markets have been involved so far? Introduction to the target market in 2015? Which of these games will enter overseas markets?

Ren Yiming: At present, many of the products in our hands have obtained overseas issuance rights. Overseas plans are being prepared, and we will release them at the right time.

Editor: The first quarter of 20015 just ended. Let’s summarize the company’s performance in the first quarter?

Ren Yiming: In general, the report card of this quarter is still very good. Although the heavyweight products are only the Gu Long Qunxia Legend mobile game, the importance is not much. This project has accumulated a lot of experience for us, and the shortcomings will be our stepping stone for progress. We will present more exciting things to you in the next three quarters.

Editor: From the market in the first quarter, what is the current living environment of mobile game publishers in your opinion?

Ren Yiming: On the surface, the entry threshold for issuing companies is relatively low, and the competition is relatively fierce. Especially in 2015, some CP manufacturers that did a good job also entered this issuance field. This success rate is subject to debate. Because it does not fit in a clear operation model, after all, the profession has its own expertise, and professional distribution companies will have their core competitiveness. On the other hand, the addition of some large PC game manufacturers has also put pressure on mobile game publishers. The experience and resources they have mastered can be said to be far more than ordinary mobile game publishers. Therefore, for us, the most important thing is to continuously enhance our own strength and focus on every detail is the king.

Goulong Qunxia Legend Mobile Game Award-winning Trophy

Editor: How did Spades Interactive achieve in 2014? What plans are there in 2015?

Ren Yiming: Spades Interactive handed over a qualified report card for himself in 2014 with games such as "The Legend of the Condor Heroes" and "The Fool of the Mountains", and there are countless awards. The Gu Long Qunxia Legend Mobile Game, as a key project for Spades Interactive in the first year in 2015, retained 40% of the next day of the first test. The game is currently in a stable period. I won't elaborate on the specific data. Looking ahead to 2015, we will definitely do better and take solid steps towards the most professional mobile game publishers in the industry. In 2015, we will launch high-quality mobile games such as "Evangelion" and "Inuyasha". I won't say much here, so stay tuned.

Editor: Thank you, Mr. Ren, for introducing it. I believe that the IP power of Gu Long Qunxia Chuan mobile game itself and the persistence of Spade Interactive in product quality will make Gu Long Qunxia Chuan mobile game better and better. I also wish the press conference of Spades at the end of April a complete success.

Ren Yiming: Thank you!

After reading the above content, I believe everyone is full of expectations for the upcoming new mobile game of Gu Long Group Heroes and Spades Interactive. Let us continue to follow them~