Good news, the Three Swordsman Martial Arts mobile game, which is loved by players, has set a third place in the best-selling list of the App Store iPad platform. The new ranking of the App Store makes game manufacturers very worried, but Three Swordsman is getting more and more courageous when withstanding the pressure, which shows that players' enthusiasm for him cannot be stopped at all. Next, we will understand how the Three Swordsman created these ranking miracles~

Compare historical data, since the public beta in March 2014, "Three Swordsman" has been ranked 6th on the App Store iPhone platform best-selling list and 3rd on the free list respectively. With the excellent quality of the product, its monthly turnover on the entire platform has exceeded 30 million. As of today, "Three Swordsman" has maintained steady growth. So, the question that follows is, how did "Three Swordsman" achieve the above achievements and last forever?

For mobile games, it is difficult to make efforts in the market after operating for one year. "Three Swordsman" continues to grow after continuing to operate for one year, completely countering the phenomenon of short life cycle of mobile games. According to producer Qiu Jie, the current achievements of "Three Swordsman" mainly rely on continuous optimization of products and marketing promotion. Qiu Jie said that since its launch, "Three Swordsman" has been optimizing the basic game experience. So far, the game's important indicators such as network fluency, memory usage, and rendering performance have reached the leading level in the industry. Another key point is the continuous adjustment of the game based on player feedback and data mining. "We have developed a data backend platform, which is specifically used to collect and analyze in-game data, and use data mining algorithms to count and analyze the trends of various data in the entire game operation cycle. By comparing data and player feedback, we gradually adjust the game design and expand the game content, and polish the product bit by bit."

On the other hand, "Three Swordsman" adopts a long-term operation model of PC games. Through continuous content iteration and emphasis on the interaction between players at different stages, the game ecosystem remains in a very active state for a long time and improves the life cycle of the product. Qiu Jie said: "We focus the game's operation on pulling interactions, and use the deep extension of gangs, PKs and other gameplay to drive the interaction of the entire player group, allowing players to transform from content consumers to content makers, thereby maintaining the health of the game ecosystem."

In addition to the optimization of the product itself, the continuous marketing behavior has also promoted the growth of the game. It is reported that during the endorsement of its spokesperson Chen Yanxi, "Three Swordsman" seized the popular topic of the TV series "The Legend of Condor Heroes" starring Chen Yanxi, and carried out a series of hypes. In conjunction with the hot topic of "Xiaolongbao" at that time, it was released, such as "Xiaolongbao is missing, Chen Yanxi's shooting behind-the-scenes filming of "Three Swordsman" was exposed", and "The video shooting behind-the-scenes filming of "Three Swordsman" spokesperson Chen Yanxi was exposed." To give spokesperson ChenYanxi was rightful that when the whole nation attacked "Xiaolongbao", she supported Chen Yanxi, and did not hesitate to place advertisements and publish materials related to spokespersons. For example: "Chen Yanxi, the spokesperson of "Three Swordsman", released a series of advertisements such as "Please don't blacken my goddess" specially for the national heroine. This made "Three Swordsman" not only increase its exposure in the gaming industry again, but also clever pan-entertainment marketing, allowing the product to enter the vision of more audiences.

It is revealed that "Three Swordsman" has recently launched an anniversary version and will gradually join large-scale events and gameplay such as Xiake Ascension and Cross-Server Alliance War. In 2015, in addition to making more optimizations to itself, the game will also combine film and television, stars, animation, and martial arts for pan-entertainment marketing, so that the products are no longer just successful in the game. What is more important is to make "Three Swordsman" itself truly a classic of martial arts mobile games.

I have been deeply impressed by the promotional ideas of these greats to be able to find Xiaolongbao and Chen Yanxi to endorse. I believe that the third place in the App Store iPad platform best-selling list is just one of their steps. In the future, the Three Swordsman will definitely go higher and higher. Let’s look forward to it together!