"The Three Kingdoms of Youth" is a three-dimensional card mobile game that fully demonstrates the feelings of youth! The game is set in the Three Kingdoms, adding cool combined attack skills and super cool combos. It is reported that the operation team of "The Three Kingdoms of the Young" is a group of people born in the 1990s. Let's take a look at the daily life of the operation team of people born in the 1990s.

Behind the 20-day turnover of over 100 million yuan, an average of 25 years old operation team

If you don’t know spicy strips and golden scattered, if you don’t understand that red and blue have been released since ancient times, if you have never seen the head of state ghosts and animals, then we won’t make an appointment! The "Young Three Kingdoms" team only recruits post-90s! Let’s play the most fashionable mobile game operation together! ——Chen He, spokesperson of "Ten Years of the Three Kingdoms", expressed such a post-90s declaration to this operation team.

The daily life of the post-90s operation team of "Young Three Kingdoms" and three views - destroying all...

What the hell is this guy from 1993?

The video above is actually a promotional video of several students born in the 1990s who were in the operation team of "The Three Kingdoms" to take a mobile phone and a computer, and spend one night making a promotional video of bringing salt to themselves. "Senior brother, are you making an appointment?" He once cycled infinitely at the party that celebrated over 100 million in "The Three Kingdoms"...

About three years ago, we welcomed the first batch of post-90s graduates. This controversial group of "Shamat" and "scrub and blow" quickly showed their unique strength - creativity, freedom, and letA shocking "professional". These young people who grew up playing with computers and mobile phones and cannot imagine how to survive without the Internet have shown their unique sensitivity and broad thinking in the gradually emerging mobile game operation and promotion. Therefore, when "The Three Kingdoms" was launched to establish an operation project and clearly focused on the user group of post-90s, a principle was also clarified: this team will give priority to the post-90s generation, so that those who understand the target users the most can provide users with the most touching experience. Instead of letting a group of 70s and 80s study and posit that they understand 90s, it is better to give them guidance and professional support behind the scenes, and then let them explore freely!

When the operation team of "The Three Kingdoms" gradually expanded to 30 people, the average age of this team also dropped from 28 to 25 years old. Fresh them, fresh industries, fresh attempts, and fresh performance.

Even the Three Kingdoms card can be played with the flavor of subculture

There is an old saying in operation: "Inadequate R&D and operation supplements". Veterans who have been in the PC game all have the memories of acting as real-life NPCs and using invisible GM to summon monsters to simulate monster siege cities. When it comes to "The Three Kingdoms of the Young", this sentence evolved into "the lack of characteristics and feelings to supplement it." As a game with "cards" with the theme of "Three Kingdoms", it is difficult for "Young Three Kingdoms" to match keywords such as "first creation" and "first", so we have launched various new attempts. The culture of the post-90s generation is a subculture full of "non-mainstream" and "basic home-corruption", and a culture that is inseparable from "mobile" and "society to strangers". Therefore, we try to give "The Three Kingdoms" this feeling. In the Shaosan Operation Team, our principle is: Let’s try it when you think of it!

"The first mobile game with serialized light comics embedded in

When it comes to the non-mainstream post-90s, it is inseparable from the "2D of the home-rotten and cute base". A survey by ours showed that more than 60% of the users of "The Three Kingdoms" have the habit of reading comics, most of whom read comics on mobile devices, but due to the limitations of traditional comic storyboards, users prefer to read comics on pads rather than mobile phones.

Then embed the comics into our game! To solve the problem of too small and inconvenient reading on mobile phone screens, "The Three Kingdoms" chooses a light comic that is embedded with direct sliding reading; to avoid the single quality of targeted manuscript output, Shao San's manuscripts are open to call for papers, and provide rewards to the authors through player rewards.

The young man's three kingdoms embedded in the fanLight comics

The Young Three Kingdoms embedded fan light comic

Now, "The Three Kingdoms of the Young" has more than a dozen fan comics serialized and updated weekly. These comics revolve around the themes of "The Three Kingdoms" and have a certain connection with the background plot of "The Three Kingdoms of the Young". Users can not only read in the game, but also directly read through the WeChat official account of "The Three Kingdoms of the Young".

"The first mobile game with its own micro-radio

During the test of "The Three Kingdoms of the Boys", many embarrassing things happened. One day, we had a sudden idea. Let's summarize these embarrassing stories and play them to players in a way similar to "The Big Beast". Will it be interesting? Therefore, the first issue of "The Three Kingdoms" brain micro-radio was born in a conference room in a corner with three post-90s and a recorder...

The response was amazing when it was broadcast for the first time. Several players from universities who were studying in the broadcasting department volunteered to help us record the follow-up column to eliminate the ziz noise of the recorder, so this program continues to this day.

Young Three Kingdoms Map Micro Radio

"The first mobile game that makes WeChat an official website and game assistant

At the beginning of the operation and preparation of "The Three Kingdoms" we established a WeChat official account and clearly positioned it - an official website anytime, anywhere, a personalized and smart game assistant, and an entrance for user communication and entertainment.

So we did three things:

1. Break all columns of the official website of "The Three Kingdoms" into independent h5 pages and embed them into the WeChat menu. At the same time, the entrance to the unique entertainment columns of "Three Kingdoms Light Comics" and "Brave Entrance to Three Kingdoms" are opened in the menu.

2. Give Xiao Qiao a personality to "The Three Kingdoms" so that players can feel that a lady from a family is chatting with him and playing with him. Of course, we have also set up enough automatic replies for her, which can almost answer questions. For example, if a player wants to query a general or strategy, just have relevant keywords in the question asked.

3. The micro-community has been opened, and the entrance to the post bar is also implanted into the WeChat menu. In this way, players can not only communicate with the young and handsome guys born in the 1990s here, but also interact directly with other players on WeChat.

Come? Hero The WeChat official account of the Young Three Kingdoms 500,000 fans

I have never done an activity to increase fans with prizes. The official account of "The Three Kingdoms" has gathered 500,000 fans. At the same time, these fans are extremely active, and a normal announcement can have more than 100,000 views.

“The first mobile game that allows players to participate in the entire process of R&D and operation

The post-90s generation has a characteristic, which is the "middle-second". They are eager to be paid attention and participate, and they are the center themselves. Therefore, "openness" and "participation" have become important magic weapons for the post-90s team of "Young Three Kingdoms" to serve the post-90s generation.

In "The Three Kingdoms of the Younger", players can participate in card design, participate in gameplay system discussion, participate in peripheral design, participate in game dubbing, and participate in column creation... At the same time, before and after each version update, all R&D and operation planning of Shao San will communicate with players on the update content in Tieba, and user satisfaction survey will be conducted after each update.

The Young Three Kingdoms all planned to communicate with players in the big screen

The operation team of "Young Three Kingdoms" born in the 1990s creates an exclusive gaming platform for the friends born in the 1990s!