On February 9, the mobile game "The Three Kingdoms Dance", jointly released by Sina and Kunlun Games, will be officially launched on both ends. Players who have played "The True Three Kingdoms" know that the Japanese-style Three Kingdoms mainly focus on combat, bringing us passionate collisions and passionate competitions! I believe that this time "The Three Kingdoms Dance" will bring a new game experience!

Sina teamed up with Kunlun Game to release "The Three Kingdoms Dance"

Invest more than 30 million, Sina injects Sina Weibo's resources into full platform and promotes

As the leading social platform in China, Sina Weibo currently has an average daily active user base of 76.6 million, and an average monthly active user base of 167 million, of which more than 70% are from mobile terminals, and the main users are born in the 1980s and 1990s. Although it started out with a web business, the Sina Weibo client is undoubtedly the second must-install application among national mobile phones besides Tencent WeChat. A large number of users are a strong guarantee for the release of "The Three Kingdoms Dance". It is reported that in order to fight this battle, Sina has spared no effort to invest more than 30 million yuan in resources to promote, including Weibo open-screen advertising, fan messages, application push and some scarce advertising resources, and fully promote the marketing of "The Three Kingdoms Dance".

Brand marketing plus game distribution Weibo-style win-win model

Previously, Sina Weibo, as a strong exposure platform for mobile terminals, has shown its strong push capabilities in many successful mobile game products. This time, Sina Weibo has obviously already prepared enough ammunition. Industry insiders analyzed that the resources prepared by Sina Weibo for "The Three Kingdoms Dance" this time are obviously not just for "distribution", but rather making full use of Weibo's media attributes to organically combine brand marketing with traffic. Unlike Tencent and Momo, the exposure of powerful brands on Weibo also allows channel partners of "The Three Kingdoms Dance" to get a piece of the pie and achieve win-win results on the entire platform.

Compet with big Vs on the same stage, Weibo's entry brings disruptive game social

As a platform with media attributes, Sina Weibo can not only bring brand exposure to the game, but also play more tricks in the social networking of players in the game. It is understood that "The Three Kingdoms Dance" has completed the Sina Weibo account login docking work and is preparing to import the user relationship chain. Users' Weibo follow-up relationships can not only realize traditional programs such as mutual physical strength, but also bring a wonderful experience of competing with Weibo big Vs. From WeChat Moments to Momo Strange Social, this close-up game with big Vs and people who follow will completely subvert the in-game relationship social interaction.

"The Three Kingdoms Dance" is a Japanese-style Three Kingdoms mobile game, with the game mainly based on RPG gameplay. The game adopts a pure Japanese style, presenting the generals in the Three Kingdoms one by one. In the game, Endless can constantly challenge these Endless people and constantly experience the pleasure of fighting with famous generals in the Three Kingdoms! The happy battle of the Three Kingdoms is all in "The Dancing of the Three Kingdoms".