The advertisement for "Fishing Master 3" has officially landed on Hunan Satellite TV and Zhejiang Satellite TV on February 1. The advertising will last until the end of February, with the cost of up to 4 million. With such a huge investment, I believe the return will definitely be proportional!

【Inject confidence into channels and developers with touch mode]

Companies that have cooperated with Touch often use tycoons to describe their big efforts in brand promotion. Touch CEO Chen Haozhi once said on this issue that he is willing to put aside his interests in big cooperation. Touch hopes to increase brand promotion efforts to help channels attract new products. This model is regarded as a "touch mode" in the industry.

During the "Fishing Master 2", Touch launched a large-scale brand promotion. At that time, Touch won two advertising spaces in "The Voice of China" for 6.9 million. In April 2014, the touch agent game "Qin Shi Mingyue" also spent 5 million yuan on building advertising. The reimbursement of considerable advertising investment was directly reflected in the game installation data and revenue, which allowed touch and major channel dealers to taste a lot of sweetness, and directly proved the feasibility of the "touch mode".

As an indispensable link in the industrial chain from game developers to users, the importance of channel vendors is self-evident. Touch's model of using brand promotion to help channels attract new channels is obviously to gain more channel resources for itself so that its cooperation with channels can be closer and harmonious. On the other hand, the success of touch mode can also give confidence to the game developers they represent, thereby attracting more high-quality games to the platform.

【Keep brand popularity and achieve mass brands】

"Fishing Master 3" was officially launched on Android and iOS platforms on July 17, 2014. The next day, I received the recommendation of the "Excellent New Game" column of the App Store and maintained the top 1 on the iPhone and iPad for four days. Use the good results of "breaking over 10 million downloads in just 24 hours". While retaining the essence of the original game, it breaks through the inherent mode, allowing players to experience different fishing experiences such as single player mode and confrontation mode.

Since February 1, "Fishing Master 3" has been launched on Hunan Satellite TV and Zhejiang Satellite TV. Since its launch, this product has been loved by players. It has become a widely recognized brand in just a few months, and the popularity of the brand has greatly increased the popularity of the product.

The market model of product branding must have excellent product quality, and high-quality products have established the brand. Only recognized brands can become mass brands. "Fishing Master 3" has been recognized by the majority of users for its high-quality product quality and has already own unique brand. This time, the "Fishing Master" brand is thinking that the mass brand will take a step closer.

【Vigorously promote signature dishes: Asiders watch the fun, while those who are experts watch the tricks]

If the Fishing Master series is a signature dish for touch control, then Cocos2d-x is an important raw material for production, and TV advertising is a menu for attracting customers. What players care about is whether the dishes are suitable for their preferences, and the channel values whether the menu can attract many customers, while game developers are focusing on the store's sales ability and the engine technology behind it.

Touch once again spent a lot of money on TV commercials, and the significance behind it is of great importance. On the one hand, it helps channel attract new products and consolidates its cooperative relationship with high-quality channel providers; on the other hand, it injects confidence into the game openers it represents through its strong brand promotion and attracts high-quality game cooperation; the most important thing is to prove the performance and expressiveness of Cocos2d-x with the success of "Fishing Master 3".

Asiders watch the excitement, while experts watch the tricks. We will wait and see whether this TV commercial of "Fishing Master 3" that will last for a month can open up a new market situation for it as it wishes. One thing is certain that under the promotion of the two popular satellite TV stations in Hunan and Zhejiang, the brand popularity of "Fishing Master 3" will be sold to a new level.