It has caused heated discussions among countless people. After updating the ranking algorithm, Apple's Chinese appstore ranking has finally won back the trust of some users. As the first day of the year in 2015, it naturally attracted the attention of many users and manufacturers. Who will win the first place this year and make a first prize?
On February 26th, on the eighth day of the Lunar New Year, the warship girl exclusively issued and operated by Paiqu Technology topped the top Apple's paid list.
Paiqu Technology and Battleship Girl. The combination of eight words can only make people unconsciously open Baidu and have a handful of Baidu.
The second content popped up by the search engine is a post published in bilibili bar: "The Japanese climb over the wall to play with the warship girl, the Chinese climb over the wall to play with the ship C, it turns out that the rice is fragrant from other people's pots, and the wife is beautiful from other people's house..." Click to enter the post, and the eyes are filled with the unique jokes of the two-dimensional crowd, but they are full of the wonderful "23333" and the positive energy of "China-Japan ship exchange".
Paiqu Technology, a new generation of young gamers, aims to become the game business that understands the most 2D in China. Battleship Girl, a fun ship cute girl cultivation game that uses cute girl collection and ship raising to become interesting. What kind of process has created the glory of reaching the top app store? What did this unknown game dealer rely on to push such a niche product to the throne?
The two-dimensional game has always faced a situation of heavy thunder and little rain in China. Everyone likes to talk about the two-dimensional world, but not many people really understand this word and the people it represents. Many manufacturers take it for granted that "as long as the cards are made into Japanese comic style", a large number of otaku will pay, but manufacturers holding this idea basically end up with failure.
We have also seen many unsuccessful examples. The "War of the World" tried by Le Element failed to continue writing the myth. The "Chain War" introduced by Shanda performed mediocre results, and even the "Lovelive!" with the halo of "cult" also hurt the hearts of many players because of the different treatment of the Japanese server and the national server by the developer KLab, as well as the fierce operation methods of the national server.
The success of "Battleship Girl" is based on the developers and operators' in-depth understanding of the two-dimensional population. In fact, the operators of Paiqu Technology have all staff in the two-dimensional world, and the mutual understanding and mutual recognition between developers, operators and users. Those common secret memes and tacit understanding of making group ridicule have become the biggest reason for the success of the game.
Before the summer of 2014, "Battleship Girl" was a project that was rejected by major game companies. As a group of otakus R&D teams living in the second dimension, they are dedicated to the development of their dreams in their heartsThe people once reluctantly wrote a business plan that they were not good at, and they never polished the game demo day and night. However, facing a strange new game and a team of unsuccessful works, the big companies and the capital market were not interested in it at all.
But Paiqu, a publisher with a strong German board game gene, can understand them. After only 3 minutes of trial play, Paiqu decided to sign this "alternative" 2D mobile game that no one cares about. From the perspective of the publisher, it was a gorgeous adventure. On that day, before signing the contract, Paiqu Boss firmly said to the R&D team that was still swaying whether to stick to alternative gameplay at that time, that you hope you will stick to the core spirit of the second dimension you think is right, and do not add any secular card game routines.
In the early autumn of 2014, the R&D team of "Battleship Girl" received a release contract. Paiqu Technology even paid the copyright deposit in advance as agreed. In order for the team to join the rented office as soon as possible, to ensure that the game development can proceed smoothly. Developers can finally happily start full-time research and development of their dream 2D mobile games.
Paqu Technology, which has taken over the pressure of "The Girl of Warship", has begun the expected difficult lobbying channel. At that time, the second dimension was still at the stage of interpreting terms for the entire mobile game market. Paiqu Technology took the lead in turning its attention to a domestic barrage website and sincerely believed that they must be the ones who understand the two-dimensional world the best. However, unexpectedly, it is reasonable that without krypton gold, non-mainstream niche gameplay and niche themes, the halo of well-known works on the other side of the strait makes even such a two-dimensional benchmark company pose a arrogant and rejecting attitude. Although he refused many times, Paiqu did not give up on making up his own decision to build a player community. This alternative way of finding users was jokingly called the game "forum girl" and "title bar girl". The editor team of dozens of people worked day and night, and the quality was continuous, forming a powerful angel user group of Warship Girls. On New Year's Day 2015, Warship Girls won the top three results in the popularity votes held by Baidu Tieba, which is the best proof of the ability, vision and hard work of both partners.
Paiqu also chose some publicity methods that have not been discovered in the mainstream market. They have created a high degree of freedom and deep player community for cute and special players, a tailor-made face-based complaint APP, a metaphysical perpetual calendar that only players know about, a distinctive official blue post, a cute and a bit dysfunctional operation notice, a friendly publisher boss post for bringing benefits, and a development of various welfare works to the surrounding areas. The official strongly encourages various secondary creations. Today, "The Girl of Warship" has become a well-known pure China product that even has live broadcast posts on Niconico.
In addition to being market-oriented, communication with the development team also presents challenges. Only the two-dimensional population can truly understand the twoDimension. "Because I understand, you don't understand; because you don't understand, I don't have to care what you are talking about" is the most basic logic of the 2D crowd. The R&D team of "The Girl of Warship" is such a group of dreamers. They believe that as long as they are determined, they can overcome all difficulties. The second-dimensional working group established for faith will instinctively choose to say "no" when facing the market and player requirements again and again. They design games for themselves, hoping that games are a paradise that ordinary people cannot reach.
After the mental cleanliness of the second dimension, the development team of "Warship Girl" is resistant to all commercial operations such as common operating methods on the market - such as small-scale recharge activities, access to multiple payment channels and even adding new servers. In the early stages of cooperation, the two sides had to spend a lot of energy to communicate to reach consensus and find a delicate balance between normal commercialization and their own game characteristics. This explains why such a game with more than half a year of operation has been in operation and has an amazing activity level of players so far. There are only five servers on Android and there is no traditional card standard VIP system.
Most companies will choose to suppress such an embarrassing situation where "whether it is popular but not popular" faced with such an embarrassing situation. Paiqu Technology chose to fully understand and patiently convince because they fully understand the developer's starting point, and also understand that it is precisely because of this almost paranoid persistence that has created the success of the "Warship Girl" product. There is always reward for hard work. Facts have proved that after a beautiful starting point and after all kinds of difficulties and obstacles, on the first day after Yiwei, the cold Apple uncle finally put tens of thousands of players in front of Paiqu Technology. This top crown on the list is the best crown of all the persistence and efforts in the past. At the same time, the auxiliary metaphysical tool
After gaining recognition from players who have broken through the dimension wall, Paiqu Technology seems to have finally obtained all the artifacts in JUMP comics, the protagonist halo. Why can't we believe that this new company with ideals and vision will not become the conscientious game provider who understands the two-dimensional world the most?
