Recently, major domestic mobile gamers have begun to move closer to Hollywood. Excellent Games recently released the mobile game of the same name as the Hollywood masterpiece "The Seventh Son", and Skynet "Kuiba" has also confirmed its cooperation with Hollywood. After experiencing the first year of IP recognized in the mobile game industry in 2014, the IP war in 2015 will be refined. With the situation where PC games and animation IPs are exhausted, Hollywood's golden signboard will soon become a red ocean.

Mobile games "The Seventh Son" and "Kuiba" move towards Hollywood

According to the "2014 China Game Industry Report" released by the Game Working Committee of the China Audio and Digital Association, as of the end of 2014, the number of mobile game users exceeded 500 million, and nearly half of the Chinese were playing mobile games. In 2014, mobile game sales revenue exceeded 20 billion, which was more than twice that of 2013. Behind such amazing numbers is the game between mobile game manufacturers, and how to explore valuable IPs has become the most troublesome topic in the industry. On January 7 this year, 360 released the "China Mobile Game Industry Trend Green Book-2015", combining the big data of 360 game platform and extensive user research to understand the current situation, hot spots and trends of the mobile game market. Through observation and analysis of the current situation of mobile game IP, the report pointed out that the price of mobile game IP rose by 3 times in 2014, and the competition will become increasingly fierce in 2015. How should manufacturers respond to the new trend?

The mobile game market is growing

The quality of mobile games is valuable, and the price of IP resources is higher

In 2014, the competition among mobile game manufacturers broke out in the IP battlefield. Although the quality of the game itself is the core, looking at the mobile game market in 2014, all products with revenue of over 10 million are strong IPs. From the "Despicable Dad: Minions Run" and "Where Are We Going Dad 2" at the beginning of the year to the successful "My Name is MT2" and "Tianlong Ba 3D", all of which have shown the huge driving effect of IP on the product. In the IP "enclosure movement", IP resources have almost been mined. For example, in the animation IP, "My Name is MT" of the excellent game, "Dragon Ball Z" and "Naruto" of the mobile game; in the field of literature, Forgame has obtained authorization for five novels including "The Peak of Wu Lian" and "The Emperor"; film and television variety show IP, "The Legend of Wu Mei Niang" and "Running Man" of the 360 mobile game. The market's competition for IP has entered a white-hot stage, but rapid exploration of more favorable IP has become the key.

Anime IP development is exhausted

Hollywood IP: Blue Ocean 2015 Red Ocean 2016

The mobile game market is growing in size, and the red ocean is in a hot spot, the IP competition has not subsided. For example, Excellent Games and Skynet aim at strategic deployment at Hailywood IP, which has seized the initiative; in addition, some small and medium-sized CPs can also seek to segment the mobile game field to avoid copyright issues and homogeneity, and the market space is also very large. In contrast, Hollywood IP, in addition to the magic epic blockbuster "The Seventh Son", which is being developed by Excellent Games, the settings and RP of many characters and monsters.In addition to the extremely high degree of fit between G games, there are also many big brands that are conducive to game development that have extremely high value. For example, the grand scenes and multiple races of "Lord of the Rings" are suitable for RTS game development; derivative ACT games such as "Fantasy Four", "Superman", and "Catwoman" are derived; "Harry Potter" and PZL have the same roots; it feels a pity that "Pacific Rim" and "007" do not make FPS games!

Hollywood IP is a blue ocean

Hollywood IP is still a blue ocean in the domestic mobile game market, and many high-value IPs can be cultivated. How to survive in the cracks depends on the 2015 game manufacturers showing their magical powers.