A genuine IP adaptation, outstanding quality
"Kuiba" itself is a series of animation movies created by Qingqingshu Animation Technology Co., Ltd. Its huge world structure, full plot and Hollywood-level production craftsmanship. Since its first release in 2011, it has been well received by the animation industry and has accumulated a large number of fans.
In view of the role of IP in games, as early as August last year, Kongzhong.com reached a strategic cooperation with Qingqingshu, obtained the IP authorization of the "Kuiba" series of animations, and exclusively carried out the adaptation and development of the "Kuiba" game.
Akong.com has invested heavily in the research and development and operation of the "Kuiba" mobile game. After one year of development, the mobile game has reached a high level in terms of quality, reproduction and interactivity. The fun links that slightly test the IQ eliminate gameplay, the exciting "pit door is fully opened", the cute and cool character, and the coherent anime plot can all add points to the game's quality.
Taking the opportunity to grab the beach with a wonderful marketing idea
The marketing activities of the mobile game "Kuiba: Rise of God of War" are closely related to the "Kuiba" movie. From the initial Weibo topic event #Attack on the Celestial Animation# topic hype, to the "Game Pre-orders exceed 100,000 to broadcast "Kuiba 3" extra chapter", to the operation of the WeChat public account "Kuiba Manji", the spread of interesting short videos adapted by "Kuiba" anime, etc., a series of marketing activities can directly contact Dakuiba fans and animation mobile game players, attracting their attention to "Kuiba" mobile game.
The movie "Kuiba 3" has an unsatisfactory box office due to the extremely low theater schedule, which has led to an unsatisfactory box office, which has caused a public relations crisis of "Kuiba 4" that may be delayed indefinitely." Kongzhong.com adapts to the situation and uses multiple channels to indicate that the "Kuiba" mobile game will always be with Kuiba fans. As soon as this move was made, Skynet successfully "captured" a group of fans.
It has been officially launched and its popularity continues to be popular
The game official launched game reservations on September 29, and in just 5 days, the booking volume exceeded 100,000. On October 9, the first day of the paid public beta of the IOS version, nearly 20,000 players entered the game. Since the IOS free version and Android version were officially launched on October 15, the download volume of the game has exceeded 220,000 in just two days.
Kuiba mobile game has maintained a high level of attention since its debut at the Star Products Strategy Press held during Chinajoy this year and has been sought after by Kuiba fans. Judging from the current situation,"Bao: Rise of God of War" relies on genuine IP and takes advantage of the movie, and has become another dark horse in IP mobile game.
