Since 2013, China Mobile Games has entered a golden age of rapid progress. Thanks to its strong comprehensive strength, Tencent’s mobile game platform has performed extremely well in the past year: the penetration rate of mobile game users has reached 90%, and the number of game starts per day has reached 1 billion. Tencent’s mobile gaming platform has 14 products ranked first in the App Store free list.
Analyzing the scale of Chinese mobile game players, mobile games with a monthly active number of more than 70 million can be called "national mobile games", and those with a monthly active number of more than 50 million can be listed as "quasi-national mobile games".
According to this standard, "Everyday Cool Run", "Everyday Speed", "Everyday Love Elimination", "Happy Landlord" and "National Aircraft War" have entered the ranks of "National Mobile Games". Among them, "Daily Cool Run" ranked first in the 2013 "Top 10 Most Popular Mobile Games" rankings, with DAU (daily active users) reaching 60 million, making it the second largest smartphone game in the world with DAU.
Tencent mobile game platform focuses on high-quality casual mobile games, which is consistent with Jinghe Sidong's concept of aspiring to develop the best quality boutique casual mobile games. I believe that this casual mobile game can be drawn out from many high-quality mobile games and occupy a place in the domestic mobile game market.
According to TalkingData data, there are 5.59 games installed on average in each active mobile device, of which casual games account for 54%, chess and card games account for 24%, and the remaining types account for 22%. Casual mobile games have become the most popular game type among mobile phone users. On the other hand, 39% of players choose to install the mobile game type when they first play the game as a casual game, and 45% of users’ first payment behavior in the mobile game occurs in casual games. Casual games help open up players' payment channels.
In this era when foodies are everywhere, food can always catch everyone's attention at the first time. The game signed with Tencent this time is to design traditional bubbles into various delicious and attractive donuts, and all kinds of desserts fill the entire game. I believe that these very cute and delicious foods will attract a lot of players. The company hopes to turn the beautiful pictures and tempting desserts in the game into a happy "seeder"". In the intense study and work, relieve stress, relax and add joy to everyone. Make life better. Mobile games have now become a wide-coverage entertainment and cultural consumer product. Its good interaction and media make cooperation between emerging mobile game industries and traditional industries more and more frequent. Foreign-industry cooperation is often based on a common target consumer group, and through in-depth exploration of the market, this method not only enables mobile games to establish a direct connection with real life, but also makes it "real and illusory", strengthens the influence of games, but also allows traditional companies to find new marketing channels, expand the market with the help of games, and inject fresh vitality into traditional industries. The influence of Tencent’s mobile platform is something that players must admit, and Tencent’s user base and marketing model have always been praised. I believe that this cooperation will surely create high-quality national-level casual mobile games, taking our country's casual games to a higher level.
