Sony Interactive Entertainment's popular IP "The Last Survivor" not only has the game become a popular and popular, but it has also become a hot topic in society. Some British media analysts said that the world of "The Last Survivor" is booming, indicating that the new generation of Sony has entered its heyday.
·Sony has been reforming for 10 years and has established a new growth strategy of two pillars: "home appliances" and "creatives". The sign that Sony's reform has been successful and entering the heyday of the new generation is the last survivor.
·The two generations of presidents, Hirai Ichio, who has undergone Sony's reforms, have made outstanding achievements. When he was about to take office as COO, he also clearly stated that he would continue the president's policy. As the most well-known home appliance brand in Japan, Sony is entering a career transformation period towards the integration of hardware manufacturers and international media groups, which has never been attempted in Sony's past history.
· Among them, special investment in media industries is generally considered to be the characteristic of the "new generation Sony". As consumers increasingly tighten their wallets and the competition among streaming giants intensifies, Sony is still expanding its influence in the entertainment field and establishing an important position in the world market.