Tell me what is the discount and rebate for mobile games now

The editor has worked in a game channel for many years and has been the operation director of the game platform for two years. Maybe when you play mobile games, there are always people who are watching the game world channel:

Screenshot of screenshots of the in-game world channel

The overall meaning is to pull players into the QQ group, and then ask players to change the client, tell players that there are rebates for recharges, etc., to attract players. In fact, this type of guild is not called guilds, but just game merchants. Perhaps today's game players will always feel that there is no fun game. A new game will be no longer interested in it for about a month, and fewer and fewer people will play it. This is all caused by recharge rebates, which directly leads to unfairness in the game environment and quickly consumes the life cycle of the game.

First understand what the game guild is? The game guild is a group formed by a group of gamers gathered together because of their common game hobbies, and is organized by the guild president. The guild appeared in the era of PC games, with few PC games, more users of a single product, and a long life span. A game is always popular for three to five years. Players spend a long time in the same game, with deep feelings, which facilitates the accumulation of guilds. At that time, manufacturers were self-disciplined, and the guild president did not make much money. It was based on feelings and love for the game (the president himself was a senior game fan) Why was the guild formed? As we all know, players are most confused in the novice stage. They don’t know how to play. The guild will guide the players to provide answers to even answers to the questions to help the players through the novice stage. If the players are willing to stay, they will wonder how to make equipment to improve their strength level, how to spend money, how to pass the dungeon, and how to upgrade. At this time, the full-time players of the guild, usually the president, will guide the players to do it, drive the guild players to interact and help the players; in the end, the players become active players in the game, need passion and pleasure. The guild will organize players to PK and seize treasures, and provide help when players are bullied; this is the entire operation of the guild, but this is not the end, it is just the beginning. The guild will emphasize that the guild is a collective, a player's home, and a player's brothers, so these all depend on daily interaction accumulation, management of guild honors, guild videos, guild management team, and president's awareness. The core issue is how the guild is bigger, there is no shortcut, and it depends on the attentiveness of entering the game every time, and the good reputation will gradually expand.

Everyone understands what the guild is, so let’s learn about discounts and rebates and recharge merchants; the strange products that appeared in the web game period, at the end of the PC game period, and intranet traffic became popular, and various issuance platforms appeared. As the forest is big, there are birds. What should I do if there is no one on some platforms and don’t want to spend money to buy traffic? Simple, go to someone else's house to bring people here, and you will be rewarded with a high return, and you will often get a 50% rebate. As you do it, the guild quits. When you find that the players are unhappy in doing this, they start to scold the guild to cheat money and cheat their fathers. The guild still pays attention to feelings. Some of the bottom lines are gradually not involved in the web game.There are so-called guilds. You can see that there are basically no PC games guilds involved in web games. Then, a new type of guild appears in web games. Professional studios. Three or five people who can type together gather together and start to speak out. In the world of the game, people are called to recruit people, and official bans and accounts are blocked. As a result, private chats are attracted. In the end, first-tier manufacturers and first-tier platforms jointly set a standard. Good products are not allowed to be transported in conjunction, and they are only open to small platforms after half a year of operation. At the same time, it is found that those who recruit people directly prohibit cooperation and do not open services. This is why chaos is chaos? The so-called entry threshold for web games is low, so many people do this job. Small platforms rebate the guild, and the guild rebates it to players to start a war to attract players. When the player recharges the money, the president directly returns it to players according to the agreed ratio according to the money recharged by the player. This is the origin of discount rebates. In the era of mobile games, from the beginning, the products of mobile games are relatively poor in playability, poor in interaction, and fewer moderate and heavy games. Therefore, the mobile games are more like web games in the early stages, and the mobile game model basically follows the web game set. However, the mobile game release has changed a wave and the interoperability platform has changed a wave, but the more evolved is discount rebates, which is more open and convenient. All players basically don’t know that playing games can be discounted, because IOS generally does not make discounts, and friends around them also buy an Android phone to play. The picture is not for the sake of cheapness, but the old tradition of Chinese people. You don’t worry about the lack of unevenness. If you recharge 100 and I recharge 200, how can you do it? In order to describe this business more conveniently, the industry still uses guilds. In fact, web game guilds are still entering the game. Many mobile game guilds have not even installed games. They can open a group on QQ, a store on Taobao, and sell it everywhere. Dear readers search for mobile game guilds on Baidu. Is that a guild? It is more lively than a vegetable market. You sell it for five yuan, and I sell it for four yuan. Mobile game guilds are the world of recharge merchants. Under the banner of guilds, they use discounts and rebates to attract players. A legendary county 100-person game company has appeared. What are you doing? Hand chat group, hand chat group of 100 people, chat with players in various games, and guide players to recharge discounts. If players of real guilds gather together because of game hobbies, the so-called mobile game guilds are gathered for rebates. The so-called guilds do not even enter the game themselves and do not love them, how can they help others? Take someone else to play? I love everything, my integrity is broken and I am worried. . .

Promotional pictures of some game platforms

Didi and Uber subsidize passengers to guide everyone to take taxis on their mobile phones, and subsidize drivers to guide more people to drive special cars. I think mobile game charging agents should also train players to charge 100 and get 100 for 100. This is what to do, and guide players to play more, and can charge 50 for 100. Is this a subsidy to guide players to develop the habit of playing games at half price? How to end? It is said that the profit of mobile game recharge is too low at present, so you can only transform and you can't continue to rely on discount recharge to attract people. So the guilds are telling stories and capitalizing them and doing guild incubation. So the problem is that I have never been able to achieve well-known guilds in China. How can I incubate others?

I have been in the industry for 9 years and have been dealing with guilds for 8 years. Recently, my friend said that guilds = recharge on behalf of others, and I still felt deeply.Sadly, the real guild has operating costs. It takes time, manpower and financial resources to enter a game. A president spends 7 or 8 hours online every day, and has to constantly answer player questions. The president also needs to survive and use his own labor to bring more game help and fun to players and get some profit. Recharge on behalf of the president is tired of dealing with recharge problems. Players' interest in games is greatly reduced by discounted recharge. In the past, players were reluctant to leave the game for 1,000 games. Now discounts are everywhere. Chinese people have a good habit. Supermarkets are like giving away the same discounts. The players don't care about the game. They pay. But have they thought about it? Will players also carefully play the game in a blink of an eye to save money? Is the plot of the Paopu game? After all, that's a discount, who cares? Bad money drives out good money, and fake guilds will soon squeeze out those who are actually guilds. Who will lead players to play well in the future? We don’t mind your recharge, you don’t mind your rebates, and you don’t envy you for making money and raising funds. But please give the guild a Qingming Festival and don’t be tainted by the guild. These so-called guilds and even some media have emphasized that they use their own guilds to tell stories to themselves. That means that the guild is good. They have to resist recharges by shouting slogans, but what do you use to cultivate guilds and to convince others to believe you? How many of you have experienced playing games all night with players? How many players are you calling me brothers? What is the brand of your guild? We always talk about incubation at the guild base and talk about incubation at all times. Let’s take a look at Baidu Encyclopedia. What is the guild? What is a game guild? Let’s look at the above, is this a real guild? Are fake guilds going to subvert the guild world? I don't believe it.

In the end, I think what gamers want is two words: fairness