WeChat Mobile Q will open a single-player game area to promote single-player casual games

According to the news obtained by Chule, Tencent will add a new section - a stand-alone game zone to the game centers of WeChat and mobile QQ. At present, most of the game centers of WeChat and mobile Q are Tencent agents or self-developed social games. In the new stand-alone game area, more third-party stand-alone games will appear, and will not be limited to the scope of Tencent agents, but may also be intermodal cooperation.

At present, only Tencent's mobile games

The revision is still in the preparation stage, and the specific launch time is not yet determined. At present, Tencent has communicated with many domestic game teams and has confirmed cooperation matters. Most of these games have been recommended by Apple Store.

The purpose of Tencent to launch a stand-alone game center is not difficult to understand - to win over more traffic and cover its own user base more comprehensively. At present, Tencent WeChat and mobile Q platform’s own games are mostly online games, and even casual games pay great attention to socialization and development, which is relatively serious.

A game company that will cooperate with Tencent told Touchle that their games originally relied solely on advertising revenue, and after cooperating with Tencent, they will remove advertisements and become completely free. Their main purpose is to use the Tencent platform to expand their brand effect and influence.

It is reported that the stand-alone game centers of WeChat and Mobile Q will be launched in batches, and there may be more than a dozen games in the first batch. Previously, the revenue of most domestic stand-alone games could only rely on iOS platforms and were exposed by Apple's recommendations. There is a lack of revenue means and promotion channels on the Android platform. The launch of stand-alone game center will provide a good promotion platform for these relatively high-quality stand-alone games.