Why is "Call of Duty Mobile" not popular in the country? But earning $1.3 billion overseas
The national server of "Call of Duty Mobile Game" was launched in December 2020. At that time, the number of reservation downloads exceeded 20 million. Not long after the server was launched, the popularity of the game dropped sharply. The international server is indeed evergreen, with a cumulative overseas revenue of US$1.3 billion. The more agreed statement is that its investment threshold is high, poor sociality (social entertainment) and high competitiveness (tactical communication), which no longer meet the game needs of domestic mass players.
Why is Call of Duty Mobile Game not popular in the country?
"Call of Duty Mobile Game" is a massive multiplayer online first-person shooting game. It partially restores the classic gameplay, maps, characters and other content of the PC game "Call of Duty" series. It was officially launched on the national server on December 25, 2020. At that time, the reservation volume of the national server easily exceeded 40 million, and many players said they had been jealous of the international server for a long time. As a result, not long after the server was launched, the popularity of the game in the national server became a cliff-like decline. Why are players withdrawing from the game?
Some people say that the game is made without sincerity
The entire UI interface (user interface) content is complicated. Various activities, stores, season manuals and other contents are rushing to enter the user's attention, with the cheapness of online games. In an era when games are scrambling to simplify and optimize the interface, this makes "Call of Duty Mobile Game" seem particularly insincere. Then the built-in Gunsmith system (playing how to use different accessories for various guns), passive skills, ultimate skills, continuous scoring rewards, etc. are designed like walking a maze. It is difficult for players to remember the adjustment positions of each element in a short time, and the design is not simple enough.
Suppose that a novice wants to play a rank blasting match, you must first click on "Multiple Player Battle" → "List" → "Mode Selection" → "Classic Blasting". If you want to change or check the equipment you bring, you must also click "Backpack" on this interface to adjust, and finally click "Back", and then click to start the game...
Some people also say that the game matching mechanism is not good
In the game, many players said that there are too many human and machine matching below platinum. The game above platinum has instantly increased the difficulty of the game, from chasing people and killing people in the whole picture of the Silver Gold Game to being educated and huddled in the corner and squeezing in the cornerShaking, causing indelible damage to the hearts of novices, thus dissuading a large number of novices.
Some people think that the game is OK, but it is "born at the wrong time"
As a shooting mobile game, it failed to share the cake when domestic shooting games were the hottest. At the end of 2017, the PC game PUBG made domestic players’ enthusiasm for shooting games popular. Battle Royale shooting mobile games that were officially launched in 2018, such as NetEase’s “Operation in the Wild”, Tencent’s “All Army Attack” and “Stimulating Battlefield”, and even the first-person shooting game “Cross Fire Mobile Game” was launched as early as April 2017. The Call of Duty Mobile Game” launched in December 2020 obviously missed the hottest time point, which makes it difficult to bring players into the competitive games that have been invested for two years. (Since there is no authoritative statistical agency for Android users' downloads, tapap downloads are used to make a simple comparison of domestic popularity)
Some netizens summarized interestingly that if you want to become a popular game in China, you need to meet people's social needs, have a certain degree of popularity, and a moderate level of competition and leisure.
It makes sense indeed. Domestic mobile game players do not have a particularly high demand for competitive games. The need to be satisfied from game social networking may be more important. This is reflected in the flow of players between the two competitive games, "League of Legends Mobile Game" and "Glory of Kings". Everyone shouted goodbye to "Glory of Kings". I am going to return to the embrace of League of Legends, and in the end they all ran back to the CP of the Glory of Kings. After all, the cost of sunk in Honor of Kings is too high.
"League of Legends Mobile Game" and "Call of Duty Mobile Game" are also backed by phenomenal PC IP, competitive games that are more competitive than those on the market, and have been online for a few years, and have a social nature with girls and cpdds is not as good as others. Even "League of Legends Mobile Game" can't beat "Honor of Kings", let alone "Call of Duty Mobile Game" with a lower IP influence in China?
Why can "Call of Duty Mobile Game" make $1.3 billion in money abroad?
As the same game, the international server of "Call of Duty Mobile" was launched on October 1, 2019, and reached the milestone of 250 million downloads in just 8 months. And Epic Games "Fortnite" and >The cumulative downloads of "PUBG Mobile" on global mobile devices in the eight months since its launch were 78 million and 236 million respectively, which is far less than the achievements of "Call of Duty Mobile".
And the popularity of the game has been online, and in December 2021, it returned to the top three overseas revenue of Chinese mobile games. The total overseas revenue has exceeded US$1.3 billion. Since the game is the same game, the only reason why it continues to be popular abroad is the difference between the game audience and the game market.
In terms of game audience, American players contributed the most to "Call of Duty Mobile" (consumption accounts for about 40%), followed by Japanese players who have always been picky about the game (consumption accounts for about 10%), and the third is British players. It can be seen that the international server of "Call of Duty Mobile" is very popular in American, Asia and Europe. These regions have always been loyal players in shooting PC games, and they quickly adapted to the high competitiveness of "Call of Duty Mobile". At that time, the international mobile game market was short of first-person shooting mobile games, so they quickly seized a large number of loyal players.
The Sense of hitting and picture restoration of "Call of Duty Mobile" is actually very excellent. The gunsmith system is also a unique design, with a very high game limit, but it is also very difficult to get started. The impact of interface design is second to the point. The puzzling matching mechanism and high competitiveness should be the main reasons that affect it becoming a popular mobile game in China.
In the years when shooting games are so popular, domestic players have already adapted to the "Chicken Eating" game. When everyone chats, searches for supplies, and concentrates on the "competitive + casual" game mode when they focus on fighting, it is difficult to adapt to the tight overall game like "Call of Duty Mobile". But I also believe that there are still old players who will still stick to the game. After all, in the first-person shooting game, "Call of Duty Mobile" is still very good at playing the battle royale on the Mission Battlefield (I don't talk about the battle royale gameplay here, it's much worse than the popularity of the Peace Elite).
The above is a related discussion on "The popularity of "Call of Duty Mobile Game" in China" shared by the editor of 18183. I hope everyone can enjoy watching it.
