The decline of Station A may not be worthy of sympathy.

Zhihei inHeater February 5, 2018 Viewed 18:16  8.4w

AcFun is the first video website in China to start with barrage, but it is no longer accessible now, leaving a group of 2D enthusiasts at a loss.

The rumors of the operation of Station A were in trouble last year, and the content was nothing more than that Station A was fined if it did not have the "Information Network Audio-Visual Program Dissemination License".

The financing is not smooth, the capital chain is broken; the content producer is lost, and the content is difficult to monetize, etc.

As a result, people in the second dimension circle often teased: Station A’s “pills”.

The situation may be different from now. Station A was once the earliest and largest gathering place for the second dimension.

If the wind direction of capital has not shifted, then there is no bilibili (B site, the largest barrage website at present).

However, now A is going further and further on the road to seeking financing, and even the wages of employees cannot be paid.

As of now, more than 200 employees have been owed to their salary in November and December, and the social security can only be paid by employees themselves.

The daily maintenance and operation of the website relies on personal advances for some executives.

In this way, the reason why the website closed on February 2 is likely to be that the executives of Station A are unable to advance funds.

In this way, "Station A Pill" finally became "Station A Ethane"

On February 2, AcFun's official blog posted a message: "I want to live another 500 years", and with a crying expression, it was full of helplessness, like a response to recent rumors. It also implies that the prospects of Station A are dangerous, even exceeding external expectations.

Although operating difficulties, unlike those down-and-out companies, Station A is headquartered in SOHO, Wangjing, Beijing.

It is the second largest CBD center in Beijing. The surrounding commercial supporting facilities are mature and mature, and it is an ideal office place that many people yearn for.

Station A was able to move to Wangjing thanks to the investment in Youku Tudou in 2015.

Using the capital, Station A moved out of Wuhan, entered the first-tier city of Beijing, introduced professional managers, and tried to explore the path of commercialization of the two-dimensional world.

However, as of the end of 2016, Station A's annual revenue was only 710,000 yuan and a loss of 146 million yuan.

The huge losses are not without benefits. At least some users expressed their gratitude to Station A on social media, "I survived for 10 years and 6 months, confiscated a penny of users during my lifetime, and I am a decent person."

Many people attribute Station A's current defeat to its founder Xilin.

Although Xilin built Site A, the founder is in the A-site user circleThe reputation of the people is extremely poor and is often criticized for inaction. During his management period, internal strife often occurred in senior management.

Although Xilin sold Station A for 4 million in 2010, Station A still experienced many high-level changes in the seven years after Xilin left.

Some people pointed out that the internal strife of Station A is a "fine tradition" left over from this founder.

However, the turmoil in Station A is not without benefits for outsiders. The repeated "in-fighting" has at least "incubated" two products:

The first product is bilibili

Due to internal factional struggles, Station A suffered a one-month computer room failure, and the content manuscripts were not tried for a long time.

As an early user of Site A, 9bishi (Xu Yi), left Site A and founded the barrage website Mikufans, the predecessor of bilibili, which is the place for users who cannot publish on Site A.

Currently, bilibili has more than 150 million users, making it the largest barrage website in China. Its user count and content have far left Site A behind. It is rumored to be listed in the United States next year.

The second product is Douyu TV

In early 2014, the investor who bought Station A from Xilin decided to give up Station A (rumored was also caused by the struggle between the top leaders).

and took away the product "Broadcasting" that it incubated on Station A, which is the predecessor of Douyu TV. Douyu TV's valuation has exceeded 10 billion.

However, for Station A itself, the long-term internal turmoil has caused serious internal friction, although many professional managers have been recruited under the guidance of capital.

But these managers do not understand the 2D culture, which has caused the loss of users on Station A to become more and more serious, so that it has reached the darkest moment now.

So, the decline of Station A is not worthy of sympathy.

Internal turmoil is one aspect, and the indifference to content creators is also an important reason.

As a third-party platform website, the content creators in it are called the up master (Grandma Master).

These up owners will publish their own created content on the platform, and some up owners who can produce excellent content even have their own fans.

For a long time, due to busy with infighting, Station A has not been friendly to the up owner and has experienced many problems such as downtime.

Take the previous establishment of B station as an example. The original intention of founding Mikufans was just to become the back garden of Station A - you can use alternate URLs when Station A goes down.

At the same time, Station A does not have a complete incentive mechanism. Even if the banana reward system is released later, the up owner can exchange prizes through bananas, but this system is often criticized.value.

In contrast, on January 25, B station pushed "A Letter to Up Lord" on Weibo and launched a "creation incentive plan", which means that B station is preparing to spend a large amount of funds to distribute video creators.

At least from this point, it can be seen that the system of B station B is far better than that of A station.

Frequent downtime, no incentive mechanism, and the up owner never stops complaining and disappointing about Station A.

However, there are also "deathful fans who have feelings for Station A," there has been a saying in the main circle of Station A: "AC is here, love is always there."

This sentence is the release of the faithful up master's feelings on Station A, and now it seems that this sentence seems a bit helpless.

After Station A was unable to log in, a media located in Wangjing went to the headquarters of Station A as soon as possible and found that there were still employees inside working normally.

A employee said, "At present, some of the company are working, but some are not working anymore."

There is no unified notification within the company for the problem of inaccessibility of the website. ”

However, with executives from Station A speaking out, Station A will not die, and the entire capital bureau will usher in the most exciting climax this weekend.

Although today is the last day of this week, Station A has not responded, but judging from the rumors some time ago, it is very likely that Alibaba is saving Station A.

According to the analysis of the second-dimensional market, Tencent has invested in B station and has achieved "overtaking on the curve" and entered the second-dimensional market.

As for Alibaba to compete with Tencent in this market, the best way is to invest in Station A.

According to the news from "Finance" magazine, Yunfeng Fund had close contact with Station A and planned to realize Alibaba's holdings in Station A through investment.

It also stated that Yunfeng Fund will reorganize Station A with a valuation of about 1 billion yuan, and its shares will be more than 20%.

However, judging from the current situation, the financing of Station A is not smooth. It is said that the major shareholder behind Station A is not willing to hold Station A.

The reason behind this is that when Youku Tudou acquired 18% of the shares in Station A.

If Yunfeng Fund invests again this time, then the Alibaba Group will threaten the status of the major shareholder.

So, this "closing" storm may be a means and weight for bargaining among major capital parties.

But time is the most ruthless. No matter how many "beauties" have been created, after a busy period, all that is left in the end is the so-called feelings and that comment:

"A mother was a decent person during her lifetime."