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Cai Minghong appeared at the NetEase 520 press conference and revealed the story of his cooperation with NetEase

Cai Minghong appeared at the NetEase 520 press conference and revealed the story of his cooperation with NetEase

NetEase Games’ annual "520 Game Love Day" press conference ended last Saturday. At this year's press conference, NetEase exposed 13 new mobile games for the first time, including the self-developed Xuanyuan Sword mobile game project that NetEase has obtained the authentic IP authorization of Taiwan Daewoo Information. "Father of Xuanyuan Sword" Cai Minghong appeared at the press conference and participated in the launch ceremony of cooperation between the two parties. During the event, Cai Minghong accepted interviews from multiple media and shared with everyone on issues and information related to the cooperation between NetEase and Daewoo.

NetEase 520 press conference site

[About why you choose NetEase]

As a RPG game brand under Daewoo and even in the entire Chinese world, "Xuanyuan Sword" has been released in 27 years since its debut in 1990. Its stand-alone works of each generation have performed well and are loved by players. This time, we cooperated with NetEase and authorized NetEase to develop mobile games, the most classic "Xuanyuan Sword Three: The Other End of Yunhe Mountain" and "Xuanyuan Sword Three: The Seal of the Sky", which has attracted attention from all walks of life. Cai Minghong also gave his answer to the reasons for the cooperation between the two parties. Cai Minghong said that NetEase Games is the world's top game developer, and its R&D strength does not need to be described. As NetEase, which has been a leader in the era of PC games, can still achieve great success in the new environment after entering the mobile game era. It has the most successful experience in porting PC game IP brands to mobile platforms. For "Xuanyuan Sword", NetEase is the best choice.

Tsai Minghong accepts media interview

In addition to NetEase's strength, Cai Minghong also specifically mentioned the development team of NetEase Xuanyuan Sword mobile game project. Before officially confirming the cooperation, the NetEase development team arrived in Taiwan many times to show him the latest game effects in person and communicate his ideas about the game. During the communication process, he felt that the NetEase team was also a group of partners who loved Xuanyuan Sword and had ideas, and the understanding and ideas of Xuanyuan Sword and Chinese traditional culture were not coincidental. After many exchanges and contacts, Cai Minghong established trust in the NetEase team and finally confirmed the cooperation between the two parties.

Tsai Minghong accepts media interview 2

[About the in-depth cooperation between the two parties]

There are different from other IP authorizations. According to Cai Minghong, the cooperation between Daewoo and NetEase on Xuanyuan Sword IP is a deeper cooperation. As a project consultant for NetEase Xuanyuan Sword Mobile Game, Cai Minghong himself participated in the product research and development process in the form of supervision. In addition, the Xuanyuan Sword DOMO team will also create soundtracks for the game, and will also provide support for plot, culture, characters, materials, etc.

During the conversation, Cai Minghong also expressed that he cherished such opportunities for cooperation and hoped to make an excellent game and learn from excellent partners. Both sides will have a lot of discussionHow new ideas and creativity are there, Cai Minghong believes that these will not only be helpful to NetEase's Xuanyuan Sword mobile game project, but also give more connotations to the entire "Xuanyuan Sword" brand.

Cai Minghong

【About what kind of game is NetEase Xuanyuan Sword】

During the conversation, the question that everyone is most concerned about is what kind of game this game is. Cai Minghong did not reveal too many details about this, but he said that the game has a good inheritance of the core essence of Xuanyuan Sword. Judging from the feedback of the small-scale tests and feedbacks that the game has been conducted, Xuanyuan Sword players have a high recognition of the game.

In addition, the NetEase Xuanyuan Sword project has used new technologies to interpret the game art in response to the current players' preferences. The original light Chinese style art style amazing Cai Minghong himself and the DOMO team! They also believe that players will love these new interpretations.

Light Chinese style art pictures

Light Chinese Style Art Picture 2

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