When it comes to touch games, the first thing most people think of is "Fishing Master". In that era when mobile games were just rising, "Fishing Master" of touch games became the most popular casual mobile game among the people at that time with its excellent picture performance and interesting gameplay. As time goes by, most people outside may not understand what touch games are doing now, but from his success in "Dream Town", we can infer that touch games do not blindly pursue the hot MMORPGs in the market, but are down-to-earth, sailing forward in the field of casual games where he is good at, and continuing his journey of casual games.
Touch Games
Deeply cultivated for many years, the pain points of users under the MMO tide cannot be ignored
When it comes to casual games, it is an extremely broad category that contains a large number of games, and the definition of this category is also very vague. In the current environment of the game industry market, the cost of traffic (user acquisition) is too high, and marketing costs make many small and medium-sized companies daunt, and the payment of casual games also seems to be incompetitive. Continuing to invest in the casual game field is undoubtedly a very risky behavior.
Dream Town Propaganda Picture
Touch Games represented Playrix's "Dream Town" in December 2015, and most people cannot understand this choice. Too many companies have tried simulation management games and tried to cut a piece of cake in the casual game market. There are Supercell's "Cartoon Farm" and EA's "Sim City", and Tencent's "Town" and "Sim City" inside. Inside, it can be predicted that it is very difficult to successfully break through the simulation management game. How to optimize the player experience, increase user stickiness, how to grasp user pain points and build a good player community has become the key to whether the simulated game can be successful. After the official release of "Dream Town", Touch Games delivered a perfect answer to whether it can reproduce the success of "Fishing Master". The good results of 60WDAU in 2017 made us recognise Touch Games again. Just like "Happy and Elimination", "Dream Town" has also left a strong mark in the history of casual games.
Refine operation and be what players love
Promotional Picture of Fishing Expert
On April 11, 2011, "Fishing Master" was officially launched on the App Store, reaching the free list for 20 hours. It was the only Chinese game on the top 10 best-selling list at that time. In 2013, Chen Haozhi publicly stated that the monthly income of "Fishing Master 2" was 30 million, which is the first time in China that a company has raised the monthly income of a casual mobile game to 30 million. In 2014, "Fishing Master 3" was reborn in 3D and took two years of development. It is a 3D game created by the Cocos2d-x engine. In these jaw-dropping dataBehind are the sleepless nights of the operators.
The same is true for Touch Games on "Dream Town".
For casual gamers, whether they can enjoy the fun of the game in fragmented time is an important criterion for judging the good or bad of a game. For various possible situations in the game, the preparation of touch games is very comprehensive. Whether it is a strategy and video that is beneficial to players to smoothly carry out gameplay, or a timely response mechanism to deal with various emergencies, touch games use their own sound service system to build a good game environment for players; as the main way for players to obtain game information, while promptly pushing various information about the game, touch also launched various activities to benefit players on the self-media, using services to create "Dream Town" a symbol that is difficult to let go and penetrate into the players' lives.
Touch games not only have done a lot of effort in game operations, but they are also very hard-working in brand marketing. "Whoever wins the hearts of the people wins the world." "Dream Town" uses word of mouth to spread to attract a large number of users. The players attracted by this approach themselves eliminate locust users, making the cost of a single user lower and more accurate, and also forms a good closed loop for players to attract players, which is more harmonious in the player community. According to the author's understanding, touch games have fulfilled a dream for the players of "Dream Town". There are no gimmicks, no eye-catching, and no explosive points. They have truly done many things that players like and praised by players. It is truly a wise move.
In the six years since the rise of mobile games, touch games have always given the impression of a company with unique temperament. Their success cannot be copied, but their development trajectory is available. Under the wave of capital, touch games have been bringing interesting and fun casual games to players with their own accumulation and precipitation, and never forget their original intentions. This may be the reason why they have repeatedly been recognized by players.
