On April 15, Blueport Interactive, iQiyi Games and Tianyue Oriental announced in Beijing that the new "Taiwan Online Game" joint work "The Legend of the Condor Heroes" jointly launched by the three parties will be officially launched in Q4 2017, including the TV series "The Legend of the Condor Heroes" and the authentic 3D MMO mobile game of the same name. "The Legend of the Swordsman" is also a further expansion and deepening of the "Shadowski" linkage model of Bluegang Interactive after "The Legend of Swordsman in Shushan War Chronicles", "The Legend of Zhen Huan" and "The Legend of Miyue".
Propaganda Picture of the Wild Wilderness Record
"The Legend of the Condor Heroes" was the first novel of the same name by Qidian platinum writer "I Eat Tomatoes". It has been ranked first in the ranking of online novels in mainland China for three consecutive years and is regarded by netizens as one of the most anticipated adaptation of IPs. Before it was incubated into TV series and mobile games, the IP of "The Legend of the Condor Heroes" has been adapted into comics and animation works. The animation of "The Legend of the Condor Heroes" was broadcast on iQiyi in 2015, and the total number of views so far has exceeded 350 million times.
The TV series "The Legend of the Condor Heroes" is produced by the domestic new media film and television company Tianyue Oriental, directed by the famous Hong Kong director Huang Zuquan, and starring popular actors such as Liu Kaiwei and Wang Ou. It is expected to be broadcast simultaneously on multiple online platforms and first-tier satellite TV stations within the year; at the same time, the mobile game "The Legend of the Condor Heroes" is a large-scale fantasy 3D MMO mobile game jointly created by Blueport Interactive and iQiyi Games, and is expected to be launched simultaneously with the TV series.
It is reported that for the "Taiwan online game" linkage project "Manghuang Ji", Blueport Interactive, iQiyi Games and Tianyue Dongfang will be integrated in multi-dimensional levels such as R&D, marketing, and distribution. The mobile game "Manghuang Ji" will integrate the essence of TV series and novels. The early content of the game will fit the settings and plot of the TV series, and the middle and late stages will be based on the original novel as the blueprint to set gameplay and growth.
In addition, during the broadcast, the TV series will also have close interactions with the mobile game of the same name. Blueport Interactive stated that this tripartite cooperation will inject more interactive entertainment into the "Morning Chronicle" IP.
Since its listing in 2014, Bluegang Interactive has been committed to deepening its pan-entertainment industry and has been the first in the industry to propose a trinity development strategy of "film and roaming". In 2015, Bluegang Interactive launched the mobile game of the same name for the Chinese comic "100,000 Cold Jokes" and the mobile game of the same name for the popular TV series "The Legend of Zhen Huan" and "The Legend of Miyue", making many attempts and breakthroughs in the field of "film and roaming". In 2016, Bluegang Interactive, in conjunction with iQiyi Games, Anhui TV Station, and film and television star Wu Qilong launched the TV series and mobile game "Swordsman Legend of Shushan War Chronicles", creating the "Taiwan Online Game" linkage business model for the first time.
In the past few years, the pan-entertainment industry, built by film, television, animation and games, has been on a long-term upward trend, with the total output value increasing from 188.8 billion yuan in 2011 to 422.9 billion yuan in 2015.The combined growth rate reached 22.34%. Nowadays, the "film and roaming" linkage has gradually matured. Bluegang Interactive will cooperate with film and television and comic producers in depth in R&D, marketing, distribution, fan operation and other aspects, amplify the overall value of IP through benign collaboration, and strive to achieve a win-win situation in market revenue and fan reputation.