The heat and profits of mobile games have driven the Chinese mobile game market, and have also made offline promotion a part of the mobile game market that cannot be ignored. Many game manufacturers have their own promotion secrets. The promotion of 4399 is very generous because it has already taken the subway, a fast means of transportation. In May 2014, I tried to promote "Dark War God" and had a great success. Last week, in cooperation with Guangzhou Metro, the promotional video of the adventure PK mobile game "Fighting Adventure Island" was launched in the subway carriages of nine subway lines in Guangzhou, which was even more amazing.
On October 22, "Fighting Islands" will meet you again on the operating train of Metro Line 5. This time, "Fighting Island" is promoted on Guangzhou Metro, using the brand-specific train model. That is, on Line 5, there is a train in operation, with posters showing "Fighting Islands" on the windows, doors and inside the car. All of these actions reflect 4399's attempts and attention to diversified promotion methods.
The "Fighting Islands" promoted this time is an action adventure 2D mobile game independently developed by the core R&D team of 4399, and is also the first Adventure Islands fighting PK mobile game on the market. On October 24, "The Island of Fighting Adventure" will be officially launched on Android platform. The promotion on the subway is mainly to cooperate with the game's public beta activity, aiming to increase the popularity of the game and attract more players to join "Fighting Island".
"Fighting Islands" has always focused on "classic", namely the red and white machine style plus the Island of Adventure mode. Although it is a common horizontal scroll adventure game, "Fighting Island" has made great innovations in its operation mode. Vertical movement and multi-stop jumps make the game design more three-dimensional and playable. In addition to these ways to make the game have more possible manipulation methods, the Q-print style also makes the game well-received by players in terms of picture and character design. In addition, the various combat systems that have been loved by players since its launch, various novel dungeons and diverse PK modes have made the entire game remarkable, and it can be called the 4399 masterpiece of sincerity.
In the new public beta version of "Fighting Islands" has enabled the cross-server 2v2 system, making the game's PK experience better while enhancing the game's social design. Including update optimization of the family secret realm, as well as the addition of real-time voice chat function. Strengthening the game in terms of social networking can retain more old players and provide new selling points for new players to enter. At the same time, during the public beta, "Fighting Islands" will also launch a large number of in-game activities, with generous rewards!
In short, 4399 has achieved good results in marketing and promotion of mobile games on the subway. The S-level mobile game "Dark War" has long been in the top 20 of the AppStore best-selling list, and it once jumped to the top three during the big promotion period. And what can the annual mobile game masterpiece "Fighting Islands" be achieved by this timeWhat about the results? Let's wait and see.
