Is the League of Legends animation "Arcane" popular before it is broadcast, just because the IP passers-by are big?
Although those who can win the world by saying that IP will win, nowadays, mature IP operations often include multiple operations from the outside and from the inside, from the point to the surface, which is to describe it in popular words, that is, you have to be able to play cross-border.
In the ACG world, such examples are particularly typical.
"DOTA: Dragon Blood", "Castle of Demons", "Beyond Good and Evil", "Crean of Dragon", "Cell Division", "Far Cry", "Tea Cup Head"...
(The "Castle of Devil" animation is not inferior to the game itself)
When more and more games begin to transform gorgeously and embark on the road of animation, there is also a game company that is ridiculed as having the ability to concentrate on making animation but insisting on building brands. Finally, it can't sit still and chooses to add a heavy IP to this shining list.
It is the League of Legends official animation "Arcane" that has caused heated discussion in the past two days.
Of course, this is not the first time "Arcane" has attracted everyone's attention. In recent years, Riot's animation production level has been catching up with Blizzard Film and Television Factory, and its style is more varied, but it has never been able to have a complete work.
srds, there are many animation MVs
Since the 2019 League of Legends 10th Anniversary Celebration, Riot officially announced that it would start producing LOL exclusive animations, fans from all walks of life are looking forward to it:
After finishing the products, e-sports, live broadcasts, variety shows, peripherals and even virtual idols release albums and shoot MVs, and Water Cube holds music festivals, and almost creates a glory in the music career. The fist of contracting the Spring Festival Gala is almost time to create an animation universe, right?
Two years of life extension with a vague trailer, Riot finally released the trailer for the first animated series of League of Legends "Arcane" last month.
Although it is only 20 seconds, fans cheer and chase and tell each other like the New Year;
The 2-minute official clip that just broke at the E3 preview meeting two days ago can be seen to take the index to a higher level.
Fist's daughter Jin Kess frowned slightly, and she revisited the place, and her thoughts were surging;
Shooting and shooting scoreboards, boxing machines and wine bottles on the ground are all so strange and familiar;
Why is Jinx so shocked after seeing the list, he punched hard and made a miracle, leaving behind the ranking of "POW"?
Hand-painted avatars are painted on the groundWho is the fragment? Is it implying another protagonist in the animation, or an opponent from the opposite camp?
This is probably another round of positive speculation spontaneously launched by netizens after many fan-and-hearted discussions-
After all, the official candy is so sweet that it is sad. This wave of honey hides a knife, and I can't stand it!
As early as the 10th anniversary celebration in 2019, Riot Creative Director Greg Street said in an interview that their ultimate ideal for the first animation of "League of Legends" is to make an "IP universe".
"We want to do things like Marvel, or Star Wars and Harry Potter. We have to work hard for a long time before we achieve this, but that is what we will achieve one day."
As the first animated series of "League of Legends", judging from the currently officially released clips of "Arcane", it not only maintains the magnificent and epic style of League of Legends CG, but also pays more attention to the shaping of characters' personalities and the display of city-state relationships, trying to carry a richer universe in the form of a series.
How did Jinx transform from a good girl into a rampage loli?
The developer log released simultaneously once again emphasized the core concept of the first animated series "Arcane", "League of Legends", to truly present the hero image that players love, including their origins and the follow-up stories that advance at this point in time.
At the same time, discussions about "Arcane" emerge on social platforms are emerging one after another. It can be seen that everyone is still looking forward to the animation of "League of Legends".
Then the question comes:
Is the League of Legends animation "Arcane" popular before it is broadcast, just because the IP passers-by are big?
First of all, the answer is of course yes.
As an IP game animation, "Arcane" is backed by the MOBA game "League of Legends", which became popular all over the world after it was launched in 2009.
From the public beta of the national server of "League of Legends" to the launch of "Arcane" in 2011, this national-level game has been with Chinese players for ten years. Domestic players have laid a solid foundation for LOL to occupy popular online games for many years. Their love for Summoner Canyon and its LOL universe has been fully demonstrated through various fan forms.
But at the same time, League of Legends animation "Arcane" became popular before it was broadcast, not just because of the large number of IP passers-by.
Although the universe view of "League of Legends" was not officially opened until 2017, the LOL world polished by fists is extremely open. This also means that when players are attracted by the rich heroic characters and multi-structured stories in the game, it is not easy to adapt film and television.
The larger the world view, the easier it is to create a viewing threshold. This means that the production team needs to peel off the thread and find a clear and compact storyline.
This time, "Arcane" tried to choose the opening story with Piltwolf and Zuan as the background, with popular characters "Rampage Loli" Jinx and "Pixun City Law Enforcement Officer" Wei, etc., and gradually told the "Hero Universe" of "League of Legends" on its basis, in order to make the characteristics of each hero more distinct, make the story of the entire series fuller, and let even those who have never played the game feel the charm of LOL.
After the main line of the story is clear, the most important thing is to present the style.
It is no exaggeration to say that the style of "League of Legends: Arcane" is also an eye-catching part.
The textured 3D style + realistic style of ink brushstrokes, the subtle expressions and precise movements of the characters are full of tension, and the narrative of the lens language is also unforgettable.
Look at the production list again. It turns out that it is from the old friend of "League of Legends" - Fortiche, a famous French animation studio. The world-famous KDA girl group's first music MV "POP/STARS" is not only the video with the highest click rate on Youtube in League of Legends, but also won the game project championship at the 11th "Annual Shorty Awards" short film award.
In addition, there are also the MV production of the 2018 highly acclaimed League of Legends Global Finals theme song "RISE", the production of "Get Jinxed", the first League of Legends hero music MV, and the CG trailer of "Time Assassin" Ike.
The main film that is about to be launched will be filled with the pit suspected to be Jinx and Wei in the mural
The successful experience of the previous work further guarantees the quality of "Arcane" and shows the popularity. Judging from the sincerity and persistence of Riot starting to polish production in 2015, the belated first animated series "Arcane", "Arcane", is definitely worth looking forward to.
It is reported that "League of Legends: Arcane"》 is expected to be officially released in the fall of 2021. However, as of press time, the specific time, episode number and length of the animation have not been determined. There is no detailed information on Douban and IMDB, including the cast and crew, and it seems that it may be to give old players and fans an explosive surprise.
Then, another question comes:
The domestic mobile game "League of Legends" has not been launched for a long time. For domestic players, how to watch "League of Legends: Arcane" at the first time may be more important than when the animation will be released.
So, the official announcement of exclusive broadcast of "Arcane" Tencent video on mainland China and the official platform of League of Legends, has won another game in the strong alliance between brands and IP, and once again demonstrated the advantages of e-sports + games + animation cross-border combination advantages in the industry. It not only solved the problem of hardcore fans chasing the series simultaneously, but also became the first choice for more netizens and players to chase the series and play games and watch the series.
With the endorsement of Tencent's pan-entertainment ecosystem, Tencent Video has a very deep understanding of IP development and systematic operation experience, especially in the ACG field, it has launched many film and television works and animation projects adapted from novels, games, etc.
For example, the live-action dramas "Cross Fire" and "All-Time Master", one is adapted from popular PC game IP and the other is derived from popular novels. Whether it is the presentation quality of the work itself, the popularity of the broadcast and the reputation of netizens, they quickly accumulate traffic with a proportional trend, achieving "welcome and popularity", while also attracting the attention and love of many non-IP fans.
At the same time, Tencent Video's in-depth attempts in domestic comic operation and gaming e-sports have also accumulated more potential player groups and passers-by enthusiasts for the platform itself.
The Tencent videos of many popular Chinese comics such as "Snow Eagle Lord", "Douluo Continent", "The Ancestor of the Demonic", "One Person", "The Fox Demon Little Matchmaker", and have been trying to cross-border operations through IP and linking with brands in various ways. It includes developing mobile games of the same name, cooperating with popular beverages, launching virtual anchors, launching various peripherals, etc., and establishing full brand influence in the Z generation group.
The most important thing is that the in-depth binding cooperation between Tencent Video and Riot has also cultivated a potential and huge group of League of Legends players for the platform. It is more confident to win the exclusive broadcast of "Acrane" on this domestic platform.
Since 2017, Tencent Video has broadcasted the official League of Legends S event live for four consecutive years. The just-in-one S10 also launched a one-stop service, In addition to the complete live broadcast of the event, according to the progress of the schedule, celebrities from all walks of life are invited to watch the game and chat while interacting and chatting, and launched more e-sports game content such as variety shows, entertainment, dramas, etc.
Working hand in hand, wawa, rita, Zhao Zhiming, smile, strawberry, and many other KOLs, the first S10 interactive drama "Code S10".
For more than ten years, the phrase "RNG is awesome" has started the pace of hot discussion among the whole people, and a Tencent video has realized the wish of players and fans to see more game content.
It is precisely because Tencent Video continues to adhere to the construction of the content ecosystem, focuses on content brand building, and tends to develop its own content IP, that these diverse values can be based on reality, directly address users' psychological needs, and lay the foundation for the platform's brand value upgrade.
Above, with its unique advantages, Tencent Video has begun to become an indispensable Chinese partner of "League of Legends", and with its rich experience accumulated in high-quality IP development and super resource integration capabilities, it has helped "League of Legends" gain more fans in the domestic market.
