Why is the vitality of "Fantasy Westward Journey" so strong? This UP owner has explained it clearly

Last week, a friend sent me a video link saying that this video about Fantasy Westward Journey is good.

I opened the link and watched the video while a subtle sense of fate surged in my heart.

The UP host who uploaded the video is called "Smart Roadblock", and currently has 3 million fans on Bilibili. Many people met this "game UP host" through the "Reading Lu Xun" series of videos. Last year at the World Book Day event on B station, Smart Roadblocks chatted and laughed with Yu Hua as a guest. "Book + Game" made him look particularly alternative among the homogeneous game UP hosts on B station. And I first dealt with him earlier, when he was a Taobao store owner.

In 2016, I noticed a "mobile game card drawing secret" that costs 20 yuan online, and it sold over 10,000 yuan on Taobao, so I contacted the store owner and chatted. At that time, there were 4 people in the store, two customer service staff worked day and night, and one was doing chores, and the owner himself was responsible for writing strategies, named Director B. After I talked with him, I wrote a report. The first friend who followed Youyan Club may still have an impression of this article.

Director B is an intelligent roadblock. This is still a self-reported video of Director B in 2020. I was told by a friend and found out that he was going to be the UP host. In that brief encounter 6 years ago, I felt that this post-95s generation is a ruthless person with potential. He made a lot of money with his insight into the online game system when he was less than 20 years old. The rapid success of the UP master's road verified this premonition. This self-reported video once exploded slightly, reaching the ninth place in the entire site's rankings during the same period. The intelligent roadblock also accumulated the first batch of considerable fans, successfully achieving the top 100 UPs on Bilibili.

In the three years since the smart roadblock started making videos, he was both a reading UP host and a game UP host for most of the time. In addition, when he was 17 years old, the smart roadblock stopped reading and began to work as a game businessman full-time, keen on studying various online game systems. This gives him a comprehensive perspective that is both professional than ordinary players and different from game developers, and can also combine social and economics. He made three episodes of the "Fantasy Westward Journey" video mentioned at the beginning, and then analyzed the online game from various levels of system, economy and player ecology.

The player group of "Fantasy Westward Journey" is a very closed-loop ecosystem, with high loyalty and a unique style, but there are few related discussions that are out of the circle. Although many developers in the online game industry know the power of Dream System, players who do not play Dream generally only know that this is a turn-based PC game, and their understanding of its stable operation for many years is very limited. Taking these factors into consideration, it can be said that these three episodes of the Intelligent Roadblock are currently the most systematic popular science videos that introduce "Fantasy Westward Journey". The more than 2 million views on Bilibili also means that the impact has been released.It has been created into various short videos by the self-media second on Douyin. In the Fantasy Westward Journey post bar, there were thousands of replies below a post about this video.

In the video, the intelligent roadblock first analyzed the reasons for the decline of MMORPG, which he called it "rejection reaction", including the difficulty of newcomers to get started, a large amount of resources are idle and wasted, the difficulty in maintaining subsequent versions, the accumulation of heavy losses, and the depreciation of players' assets, etc. Then he analyzed to the audience how "Fantasy Westward Journey" avoided many problems with MMORPG in the underlying design.

For example, level cutting refers to the group of players in "Fantasy Westward Journey" being cut into levels 50~69, 109~129, etc. In most cases, players can only make dungeons and participate in activities with people of the same level. Players can accumulate experience without upgrading, and stay at a certain level, such as level 69, to play, so that they can become the strongest player in this level. Relying on the free trading system, even if you want to upgrade later, the equipment in this level can be sold to other players. This is also why level 60 equipment may be much more expensive than level 120 equipment, because level 60 is not a simple transition for players, so equipment at this stage will never be eliminated by the entire market.

This design is partially reflected in other online games. For example, WoW's former 39-level battlefield, some players will enjoy playing PVP at low levels, but only a few people choose to play like this, because the entire game system still encourages players to continue to grow up linearly from the bottom-level planning. The low-level will eventually be abandoned, and in the end, everyone will become the same level, pursue the same equipment, and do the same thing. Few games can cut a stable layered ecosystem for the entire player group like Dream.

This kind of cutting also includes cutting of the player group: players in various ecological niches in the game can find specialized things, whether they are top players or casual players; cutting in play time: the design of the semi-hanger makes the game process more casual and also revitalizes social interaction (players who are too lazy to operate can find the captain to lead them), and players who want to choose to choose the five-star, and the investment will be as much as they have.

Behind a high-end equipment, the output of players from various ecological niches in the game

In the video, many players expressed their thoughts and opinions on playing Dreamy for so many years in the barrage. One player said: "The benefits of Dreamy are too high." This sentence points out the core difference between dream and many online games on the market: the system controls the balance of the game from both production and consumption, and the things produced by tasks will continue to be valuable, and the accumulation of players will not depreciate quickly like other MMORPGs, which gives players the motivation to continue to be active in the game. As a point card fee game, the player's continuous participation is the lifeline.

Of course there are many other designs for FantasyTo maintain a stable and long-term gaming ecosystem. For example, most MMORPGs tend to stitch countless sub-playing methods horizontally. After the freshness is over, once the reward cannot bring enough driving, players will lose interest. The subsequent content of "Fantasy Westward Journey" is a vertical update, but it is not a simple linear increase in the numerical value, but a new gameplay is integrated into the closed-loop growth system in a closely linked manner. This closed-loop has strong resource output and consumption capabilities, stabilizing the numerical system of the entire game.

Players have a high recognition of Dream's resource output and recycling system

For many years of operation, the numerical system and player ecology have been stable, which is hard to imagine in other MMORPGs. In addition, Fantasy has always curbed studios and brushes through various measures, and players also have amazing spontaneous motivation to maintain the stable operation of the game: players do not want the game ecology to be destroyed, and the interests of game companies and players are highly consistent in some aspects. For example, the atmosphere where many gamers and developers are always on guard against each other is particularly rare.

For the first time, I realized the high loyalty of the players of "Fantasy Westward Journey" originated from a very small life observation. A few years ago, when Fantasy Mobile Game was first launched, a coder in our company who never talked about games suddenly played 8 hours a day, writing code while clicking a few times. I have never seen him become so addicted to games before, and when I asked, he was an old fantasy player in the past. At that time, I didn't quite understand why this game made people devote themselves to it for so long, and even after leaving for a few years, I could still return to the pit and maintain such high enthusiasm. If you have had similar doubts, I hope this article can give you some answers.

Of course, due to space limitations, this article can only spread the slightest science of the tip of the huge system of "Fantasy Westward Journey". Interested friends can also search for a few videos published by smart roadblocks on B station. I also put one of them in "Read original text" and click to watch it directly.