Recently, Zulong joined hands with Qingqing "Sprite" to launch a cross-border cooperation, and the limited edition Sprite has been replaced with a specially customized new packaging of "Power and Honor". Players can purchase Sprite with the theme of "Power and Glory" in many large supermarkets such as Jiangsu, Zhejiang, Anhui, Shandong, etc., and scan the QR code on the bottle to download the game immediately. At the same time, you will have the opportunity to get an exclusive customized gift package when participating in the event. It should be noted that the validity period of this gift package will end on December 31, 2017, so players are requested to use it in time.
Power and Glory Promotion Picture
An influential game must have an exclusive user base. Through appropriate marketing activities, it can find potential users more efficiently and drive the attention of relevant users. As one of China's largest game research and development and distribution platforms, Zulong Entertainment has previously accumulated rich experience in cross-border marketing. The game theme store jointly customized by "Power and Glory" and Coolpad Mobile, and the promotional cooperation with Zihexin and many supermarkets have won enthusiastic responses from players.
Power and Glory Propaganda Figure 2
This cross-border cooperation "Power and Glory" is a magical and epic national war mobile game. The game adopts medieval Western magic themes and constructs an epic and grand world view. Players will personally control the royal disputes and plunders and conquests on the continent of God. The game has achieved remarkable results since it was launched and has received unanimous praise from players. Sprite is a popular drink that is well-known by Coca-Cola. Its main consumer group is young people, and this group is also the game users with very high matching goals of "Power and Glory".
Power and Glory Propaganda Figure 3
In addition, the new expansion pack of "Power and Glory" "Love Covenant" has been launched romantically. Do you want to give her a confession that she will remember for a lifetime on this global confession day? A unique custom wedding is the best choice. Sunny beach, salute cake, pure Western wedding creates a romantic and beautiful century wedding for every couple. Wedding celebrations include making appointments for weddings, swearing for couples, blooming salutes, eating cakes, grabbing bouquets, sending blessings and other romantic links, bringing you the most authentic wedding celebration. The new expansion pack is more exciting content, waiting for you to explore.
Power and Glory Propaganda Figure 4
Through this cooperation, Coca-Cola can use the charm of the game to expand the market and attract more consumers; Zulong Entertainment can use the advertising effect on Sprite packaging to directly convert consumers in traditional industries into users, enhance the popularity and influence of brands and games, and attract more players to enter the world of "Power and Glory". In the future, whether it is Zulong Entertainment or "Power and Glory", it will welcome more partners in different fields with a more open attitude, and jointly explore new cross-border marketing models for mobile games.