The boss hidden behind EDG's screen was revealed, and his father is a top tycoon in the real estate industry

Last night, did your phone also get swept the screen by EDG?

What exactly is EDG? Why can young people go crazy overnight?

It all starts with the League of Legends S11 Global Finals last night (November 6). Last night's matchup was EDG from the Chinese LPL region team against DK from the Korean LCK theater. After nearly five hours of fighting, the EDG team from the Chinese LPL region finally won the final victory with a score of 3:2 and won the championship of this year's League of Legends Global Finals!

After EDG won the championship, even CCTV News immediately posted on Weibo to congratulate EDG team on winning the championship! My circle of friends was even more captured by EDG and fell into a joyful atmosphere!

一

How popular has e-sports developed to this day?

You will know when you look at some of the data from watching the League of Legends S11 Global Finals last night.

According to statistics, the number of viewers watching the S11 Global Finals on the bilibili platform last night exceeded 350 million. The number of live broadcasters including Tencent Video, Douyu, Huya and other live broadcast channels has also remained high.

In addition to online watching, offline watching across the country has also presented a hot scene!

In many colleges and universities, students also celebrated the victory in their own ways, and hung the EDG flag to celebrate.

So, why can EDG's championship attract such high attention from young people?

As one of the most famous e-sports clubs in China, EDward Gaming (EDG) was established in September 2013. The earliest core distribution established by EDG at the beginning of its establishment was the team of the League of Legends game.

Since its establishment, the EDG League of Legends branch team has overcome all obstacles and won many glory in the Chinese League. To date, EDG is still one of the teams with the most championships in the League of Legends LPL China Division!

Unfortunately, since its establishment, EDG has represented China in the most attention-grabbing League of Legends Global Finals several times, but has been repeatedly blocked and has never even entered the final stage.

Although this time as a League of LegendsThe No. 1 seed in the League LPL China Division went to the S11 Global Finals, but compared with the other two Chinese LPL division teams RNG and FPX in the same region, EDG is still the least favored team.

Even after unexpectedly entering the finals, when EDG faced the DK team from South Korea whose overall strength was stronger than that of itself, the call for EDG to win the championship was still not favored by the public!

But unexpectedly, EDG still showed extraordinary strength in the finals, winning two consecutive games and winning the final championship in a situation of 1:2 behind!

This unexpected victory completely ignited the passion in the hearts of young people, caring for it and shouting!

I have to say that as a team from China, EDG's game last night also interpreted the spirit of the Chinese team's courage to fight, fight, and not fear obstacles in all competitive events!

Therefore, in the face of this glory and shout, the EDG team deserves it!

2

E-sports, a quietly rising industry!

Whether it is the League of Legends Global Finals or the EDG team, the popularity of the e-sports industry is confirmed!

The rise of any industry cannot be separated from the boost of capital. Today, whether from the team, the domestic league, or the final success behind the global finals, it cannot be separated from the power of capital.

Take the EDG team that won the championship this time as an example. Since its establishment, it has been inseparable from the strong capital support behind it.

Now, before the start of the final, EDG's investment company Zhujiang Investment posted a letter on Weibo that if EDG wins the championship this time, they will give each player a house!

The reason why EDG has such strong potential support behind it is to mention Zhu Yihang, the boss behind EDG!

Although you are not familiar with the name Zhu Yihang, many people are not unfamiliar with Zhu Mengyi, the "godfather" of Zhu Yihang's father, the real estate circle.

Wang Shi once said this: "Vanke is not an aircraft carrier, Hosper Chuangxing is the real aircraft carrier in China's real estate industry." The founder behind Hosper Chuangxingxing Group is Zhu Mengyi.

Zhu Mengyi in 1992The Hopson Development Exhibition, founded in 2018, dominated South China in its early years and was far ahead of real estate companies such as Evergrande, Country Garden, and Vanke at that time.

In 1998, Hopson Innovation Exhibition was listed on the Hong Kong Stock Exchange and became the first real estate company to have sales exceeding 10 billion yuan in 2004. It is known as the "Five Tigers of South China" along with Evergrande, Country Garden, Country Garden and R&F.

HSON Chuangzhan has many industries, and in addition to its main business, real estate, it has also extended to traditional Chinese medicine, power development, energy mining, road and bridge construction, insurance and life, equity investment and other fields.

As Zhu Mengyi's eldest son, Zhu Yihang was once regarded by the outside world as the successor of Hopson Development, but Zhu Yihang did not seem interested in taking over his father's company. In 2013, he established the EDG team.

In this regard, there is a rumor in the market that when Zhu Mengyi saw Zhu Yihang in those years, she scolded him for being a "little turtle, wasting my money every day."

Later, Zhu Mengyi handed over the Hospice Development Exhibition to her daughter Zhu Jurong and handed over the Zhujiang investment to her son Zhu Yihang.

With the capital support of Zhujiang Investment, since the establishment of the EDG team, Zhu Yihang has made a comprehensive layout of the entire e-sports industry ecosystem.

In Zhu Yihang's eyes, youth training is an important channel for the precipitation and inheritance of club culture. Therefore, in 2017, Zhu Yihang's Super Sports Group cooperated with Tencent Esports to build no less than 10 pan-entertainment e-sports industrial parks across the country in the next five years to promote e-sports culture and cultivate e-sports players.

In terms of commercialization, thanks to the rapid development of the industry, the commercialization of e-sports clubs has developed from simple bonus income to a diversified model. As the earliest club in China to truly realize commercialization, EDG currently has four main sources of income - sponsors, live broadcast platforms, content and derivatives.

At the same time, in order to ensure the sustained growth of revenue, the projects participating in the club need to have stable expansion. EDG has only had one League of Legends branch since its establishment, and has developed to today with 4 major categories and 7 projects. It also plans to invest in two new areas, EDGVR and EDGAI.

In addition to investment in the e-sports industry, Zhu Yihang has also become more and more frequent in the investment circle in recent years. For example, in January this year, Zhu Yihang joined hands with a huge amount of 1.9 billion to enter the new energy vehicle market and acquired 66.2% of GAC Aion's equity.

In addition to the investment in automobiles, Zhu Yihang, who seems to be far away from the family industry, is still in charge of the investment business of the Hoshen Group. Currently, Zhutou Group, which is under his jurisdiction, is in charge of the investment business.The subordinate investment sections have designed energy, infrastructure, finance, logistics, technology, animation, real estate and other sectors.

With the influence brought by EDG's championship, as the boss behind the scenes, Zhu Yihang's business territory in e-sports may have just begun to rise!

Conclusion:

The times are changing, and the market is changing!

For the older generation, playing games is just not doing their jobs. However, with the development of the e-sports industry in recent years, playing games has risen to the scope of sports competition just like basketball and football games.

With the continuous development of this industry, e-sports has also begun to be accepted and loved by more and more people. Just recently, the Hangzhou Asian Games Organizing Committee announced all the sub-events of the 19th Asian Games, among which the eight sub-events of the e-sports are "League of Legends", "Honor of Kings Asian Games", "Peace Elite Asian Games Version", "FIFA Online 4", "Heartstone", "Street Fighter 5", "Dream Three Kingdoms 2" and "DOTA 2".

At that time, e-sports will appear in the public eye as a formal competition event of the Asian Games for the first time, and the medals won in the event will be included in the national medal list.

This is also a bigger step after e-sports was selected as a performance event in 2018!

A new era of people is growing up, and a new industry of e-sports is gradually expanding!

Finally, congratulations to EDG! Winning the championship is a small step for EDG, but it will become a big step for the development of China's e-sports industry!